SME News - Midland Enterprise Awards 2024/ 14 Everybody hopes to get something different out of running a business. Whether you have your sights on becoming a leader in your field, or simply bringing together a team of exemplary individuals to assist those in need of critical services, you have a responsibility as an entrepreneur to ensure you’re going about your goals in the optimal way. However, that isn’t to say that you must do so alone – there are those who are eager to help, and Martin Andrew is an award-winning example of this enthusiasm in practise. Martin has spent most of his tenure empowering entrepreneurs, owners, and leadership teams alike, and we explore how it leverages a detailed – yet digestible – method to secure consistent success below. Typically working alongside privately owned businesses who are genuinely concerned with both the internal and external growth of their collectives, Martin is an award-winning coaching consultancy that prides itself on leading others onto the best possible path for them. In essence, Martin takes great joy in helping all manner of leaders get what they want from their business, and the ways in which he goes about doing so involve tangible, long-lasting, and workable solutions whose effectiveness has been proven time and time again. Enhanced by Martin’s 20+ years of experience in leadership roles, he brings a proven insight to the market – one that has already transformed multiple businesses for the better. Though it may seem an intricate process, discovering the ideal approach for your business is made easy through Martin’s input. This is attributed to his extensive career journey, wherein he came to discover not only what went into the leadership role itself, but a hidden gem that would go on to forge his current guidance processes. Aptly dubbed the Entrepreneurial Operating System (EOS)®, this process presents a fixed procedure that grants businesses the tools needed to introduce further discipline and accountability to their businesses. Comprised of six core components – namely vision, data, process, traction, issues, and people – the model quickly became a critical element of Martin’s services. As the key Certified EOS implementer for the Midlands, Martin encourages businesses across the region to look inwards in order to formulate strategies to get what they want from their budding, entrepreneurial company. Primarily, Martin works with teams typically between 10-250 employees in size who are fully open to the concept of change, and it works with them to implement practical tools as seamlessly as possible. As opposed to simply telling businesses what to do, Martin takes it upon himself to understand what makes each client’s organisation unique, and then equips them with lasting solutions that can be implemented at any time. Since 2018 alone, Traction Matters has influenced the growth of more than 60 companies, with the EOS playing a crucial role in elevating their experience throughout their exciting ventures. Bringing a coveted attitude to the art of coaching, Martin has earned quite the name for himself across the Midlands. To many, he’s a highly regarded man who leverages an honest, open, and direct approach toward helping businesses grow. To others, he’s just Martin – a passionate individual who saw the challenges facing entrepreneurs, and took the initiative to step up and help. As such an authentic person, Martin has earned the trust of leaders and their organisations, with his humble confidence further cementing his place as a friendly face in such a competitive trade. To Martin, it’s all about helping others reach success, and he’s prepared to go the extra mile to ensure they can do so while facing as little contention as possible. In this vein, Martin also presents options beyond the use of EOS. Providing access to coaching and personal development programmes, Martin makes use of KOLBE and The Five Behaviours – two avenues that, while incredibly simple to wrap one’s head around, have consistently heralded results on an exemplary scale. Though these assets have been available for quite some time, businesses simply aren’t told about them, and must instead go seeking them out without guidance. Martin, however, promises to provide such guidance, enabling organisations to thrive beyond their unique partnership with Martin and his plethora of inputs and suggestions. Since establishing his practice, Martin has been tirelessly working to ensure that businesses can seamlessly build upon key areas of their organisation in order to generate organic growth. Though there are a myriad of options, Martin homes in on three that, over the years, have emerged as the most critical – vision, traction, and healthy. Put simply, vision centres around getting every member of a team on the same page, traction instils discipline, focus, and accountability to oversee the execution of the company’s vision, and health looks to amplify the functionality and interactivity of a team. Combined, these elements form a system that’s used by over 30,000 businesses across the globe – all thanks to the impeccable wisdom showcased in lifelong entrepreneur Gino Wickman’s business guidebook ‘Traction’. As a region that has become so much more than the heart of business, the Midlands is a rich landscape brimming with opportunities Best Nationwide Entrepreneurial Coaching Consultancy 2024
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