What makes a great marketing agency? The team, the culture, the clients? Maybe it’s the results they produce? Well, Emma Sansom, Managing Director at Flamingo Marketing Strategies Ltd., likes to focus on each of these aspects and prides herself on running a marketing agency that prioritises happiness, close relationships and strong company culture – all while generating consistently high-quality results for clients. Marketing Agency of the Year 2024 – Warwickshire Since launching Flamingo in 2019, the business has gone from strength to strength, with Emma building her team, sharing her knowledge at talks and winning a number of awards over the past five years. The team Flamingo is a team of six based at The American Barns just outside Leamington Spa, made up of marketing all-rounders, design experts and specialist copywriters – a far cry from Emma starting out in a back bedroom! They collaborate closely and continually refine their processes to ensure that the final content they produce is of the very best quality. As well as executing amazing market campaigns, the team also have a strong bond and conversation is always flowing in the office (within reason, of course). The Flamingo team also benefit from two monthly 'Flamingo Days', which are set aside to focus on the business's own marketing activity and planning. The clients Since the launch of Flamingo, Emma has been keen to bring on a number of local clients, meaning they can enjoy a close personal relationship and their clients can visit the offices to collaborate, share ideas and enjoy their extensive selection of biscuits! In a world now often dominated by remote working and endless Zoom calls, this is one thing that Emma likes to think sets Flamingo apart from other agencies. She is proud to have strong relationships with the companies Flamingo works with. One client, who is based just across the office car park, has even brought her young son over during meetings, who enjoys being read stories by Emma and playing with the various flamingo toys in the office! Not only do they often keep things local, but they keep their number of clients small, allowing them the capacity to think outside the box and create the best possible marketing campaigns. Here’s what one client has to say about their work together: “I’m so pleased we decided to outsource our marketing to Flamingo. We’ve achieved such a lot, from building targeted databases and email funnels to designing brochures, writing articles, social media content and even designing a whole exhibition stand. We couldn’t be happier. It’s been the perfect partnership!”- Corina Stama – FutureMotiv Across the past five years, Flamingo has worked with a wide variety of clients in industries including automotive, logistics, IT, SaaS tech, business coaching, financial planning and more. The team relish the opportunity to get in the minds of their clients and produce top-quality content that resonates with their target audience. The results Of course, culture and teamwork is important in its own right, but even more so when it positively impacts results. The Flamingo team can safely say that this is reflected in their outcomes. Here are a few client wins the team has celebrated: • Meetings booked with three world-renowned multi-million-pound businesses within just 48 hours of working together • Growth figures of 70% year-on-year • Over £300,000 worth of work quoted within the first seven months together • A 400% ROI from their very first campaign • Average email open rate of 38% • 38% increase in social media followers • Developing email database of 7,000+ target customers Despite these successes, the Flamingos don’t stand still (ironically), constantly working to make small improvements to their email content, social media output and other strategies to ensure they are reaching their clients’ audiences in the most effective and meaningful ways. The team also hit an incredible milestone themselves too, reaching their £500,000 turnover target in June 2024! Contact Details Contact: Emma Sansom Company: Flamingo Marketing Strategies Ltd. Website: www.flamingostrategies.co.uk
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