Midlands Enterprise Awards 2024

SME News - Midland Enterprise Awards 2024/ 62 Best Full-Service Mortgage & Insurance Specialists 2024 – Northamptonshire Wyke Financial Navigating the world of insurance and mortgages can be overwhelming, especially for those just breaking into the market. Wyke Financial is a leading independent broker that specialises in providing an encompassing approach to its clients that efficiently safeguards their future. Following Wyke Financial receiving its title in the Midlands Enterprise Awards 2024, we take a closer look at the company with insights from Managing Director and Founder, Daniel Wyke. Located just outside of Corby, Northamptonshire, Wyke Financial strives to simplify mortgage and insurance transactions for its customers, making them as straightforward and digestible as possible. Since its establishment in 2017, the firm has built a reputation for delivering an unparalleled service, transparent at every stage, that ensures clients return time and time again. Having worked in both the financial services and property industries since 2004, Daniel boasts two decades of experience. After almost a decade working in property, managing market leading independent estate agents, he decided to migrate into financial services. Upon joining the mortgage industry, Daniel soon realised that every case was unique, due to the client’s circumstances and each bank or building society’s lending criteria. “I took the decision to start my own business after working in the property sector since 2004, including four years as a mortgage advisor with a well-reputed local IFA,” he tells us. “We have built an experienced team, all experts in what they do, and together we instil confidence in our clients that we can guide them through the whole process and ensure they have everything they need in place.” When establishing Wyke Financial, the initial aim was to set up a specialist mortgage and insurance brokerage, with a focus on meeting client’s needs efficiently whilst maintaining the company’s strong core values of transparency and communication. Since its launch, Wyke Financial has evolved into a multiple broker firm with a large back office support. By leveraging the latest technologies and retaining enough flexibility to adapt its processes as time went on, Wyke Financial has been successful in maintaining and building upon its key principles. As the firm has expanded its offerings, it has also developed its team. Wyke Financial consists of a team boasting over 70 years of experience, hailing from across the UK’s property industry. The seasoned team of advisors have accumulated the necessary knowledge and skillset required to guide clients through the entire process. “Due to our core customer focus, we have always ensured brokers in the firm are well supported with back office staff,” Daniel says, “meaning that all clients have a customer journey that is second to none.” This client-centric approach has propelled Wyke Financial to success, as clients are often likely to return to a company that they feel has their interests at heart. This is especially true for this industry, where clients must put significant levels of trust into their broker. Daniel notes that opting for a customer approach has also been advantageous for his team, who all share the same commitment to putting the customer first. “This has led to a focused team, who always goes the extra mile to support both clients and each other,” he explains. “We support our staff through the financial industry and are always looking to help them on their career journey. We have had two major internal promotions this year alone.” Wyke Financial also maintains its client-centric approach by placing itself at the forefront of technological advancements in the industry. This also allows the company to ensure that it stays ahead of the curve amidst emerging industry trends. Wyke Financial utilises advanced features such as instant online booking, client portals, and an aftersales system that will stay in touch with the client regarding their mortgage products post completion. These features are small but incredibly effective touches that makes a client feel valued and well cared for, even after completion of the service. Wyke Financial aims make clients feel so confident following its services that they would never contemplate utilising services elsewhere in the future. As for the future of Wyke Financial, Daniel tells us that the company has numerous projects in the works. The company will soon be launching its second location in Nene Court, Wellingborough to help further reach its existing clients across the country whilst also expanding its market further. “We are also working on some exciting projects around complimentary businesses in various spaces,” Daniel tells us. “The furthest along being a business protection brand that will further help us to aid and identify business owners who need help protecting themselves, their staff, and their families if the worst should happen.” Contact: Daniel Wyke Company: Wyke Financial Web Address: https://wykefinancial.co.uk

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