SME News Midlands Enterprise Awards 2025/ 36 Based in Solihull, 3XM Marketing delivers tailored marketing strategy and hands-on support to help small businesses grow – with real, sustainable results. We find out more about the agency’s ethos, methods and mission, following its recent win at the Midlands Enterprise Awards 2025. Working with a few dozen business owners in all sorts of different sectors, from soft play centres to mortgage brokers and dentists to HR providers, 3XM Marketing (3XM) has certainly got its finger on the pulse when it comes to what works in generating leads, getting customers and making money for clients. The team blends deep strategic insight with roll-up-your-sleeves implementation to turn ideas into income. Their approach? Simple but powerful. Every campaign is built on the foundational principle of Market, Message, Media — a proven method that ensures clients aren’t just creating noise, but reaching the right people, with the right words, via the right channels. “We start by getting crystal clear on the market; who our clients are targeting, what those people care about, and how to reach them,” explains Seb. “Then we craft the message; powerful, persuasive copy and content that connects and converts. Only then do we select the media – from Facebook Ads and email campaigns to Google optimisation and beyond — to get that message seen.” £363k in 24 hours This isn’t theory. 3XM’s strategies drive measurable success, like the headlinegrabbing results achieved for Keith Crockford, founder of adventure travel providers, The Bucket List Company. Tasked with creating a sales surge during a traditionally quiet travel month, 3XM developed a marketing campaign centred around National Bucket List Day. The results? 137 sales in just 24 hours, generating £363,050 in revenue from a considered-purchase product with an average sale value of £2,650. “That campaign didn’t happen by accident,” says Thom. “It worked because it was rooted in strategy — it spoke to warm leads, used a compelling offer, and was delivered at the right time and in the right way. And it proves what’s possible when small businesses are given the right plan and the right support.” The thinking… And the implementation Unlike traditional agencies or coaching programmes, 3XM doesn’t “just” deliver ideas or implement marketing tactics with no thinking behind them. Its flagship SIM programme (Strategy, Implementation and Mastermind) gives clients both the thinking and the doing. Clients enjoy regular check-ins, copywriting and campaign delivery, Facebook ad management, automation setup and more. It’s like having an in-house marketing team that’s both proactive and accountable (and a lot more affordable). The ‘Mastermind’ element is no afterthought either — clients can get access to live roundtables and events, building community, sharing insight, and staying energised through connection and collaboration. Why is 3XM different from any other marketing agency? So what sets 3XM apart in a crowded market? For one, they operate with no contracts. Clients stay because they see results, not because they’re tied in. They’re selective, too — the team works with around 40 businesses, ensuring each one gets tailored attention and ongoing support. Seb explained why they’re different in more detail: “Marketing companies are ten a penny, and it can be hard figuring out who you should work with. Generally speaking, you can split marketers into two categories: “Those who DO – agencies and technicians who’ll design you a brochure or flick on some Google Ads. Trouble is, most of that activity isn’t strategic… They’re just selling you things, then creating them. And those who TEACH – like coaches, consultants, “experts”. They like to talk and they’ll tell you what you SHOULD be doing to grow your business, but don’t like to get their hands dirty. Maybe they can’t, or maybe they don’t want to become responsible for the outcome of their advice. “At 3XM, we’re not at either end of the spectrum. Instead, we bring the two most important elements of marketing together, and deliver them both: strategy AND implementation.” Sustainable strategies and activities The team at 3XM are very clear that their offering isn’t a quick-fix solution. Instead, they build sustainable strategies designed to compound over time. But with consistent action and expert guidance, they’ve helped businesses grow from scratch to six figures, from six to seven, and beyond. “We’ve seen it all — frustrated agency relationships, wasted ad spend, abandoned content calendars,” Thom says. “Having worked with hundreds of companies over the last twenty years, we know what different businesses need, and that’s exactly what our offering delivers. And now we help others turn their ambitions into actual results.” With its feet firmly planted in strategic thinking and its sleeves rolled up to deliver real marketing momentum, it’s no wonder 3XM has been named Best Small Business Strategic Marketing Firm 2025. Want to grow your business? You can get a taste of the strategic thinking 3XM provides with tailored advice for your own business in a free, 30-minute business growth call. Book your call with the 3XM team at www.3XMmarketing.co.uk/bookacall. Or for more information about the Strategy, Implementation & Mastermind programme, click on “What we do” on their website, 3XMmarketing.co.uk. The programme will open for a limited number of new clients later in the year, but you can join the waitlist at the bottom of the page. AIM-Jun25053 Best Small Business Strategic Marketing Firm 2025
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