Charlie B. says, “A really beautiful place in Derby city centre. With lots of artists, there’s a huge variety of gifts for yourself and others. Everything is well priced, from affordable pieces to more pricey items. There's something for everyone. It’s always important to support local businesses and independent shops.” Rhiannon P. adds, “Such a lovely selection of things made by independent designers and artists. I could have spent a fortune, if I had it. I was pleasantly surprised by how wheelchair accessible it is, and the person behind the till was very helpful and welcoming.” Luke H. comments, “Beautiful shop for unique gifts and homely ideas. Cute ornaments and keepsakes. Reasonable prices for the quality of items. Also includes vegan bamboo selection.” Company name: Design 44 Contact name: Jade Devall Website: www.design44.co.uk Design 44 is on a mission to help small businesses thrive by providing a retail platform to sell their products. Jade has created a unique and stylish retail space where she showcases small businesses and their beautifully crafted products. She personally and carefully curates the very best in design-led products, supporting independent makers and bringing trendy design to both the high street and online. From special occasion cards, to stationery, to homewares, to prints, to jewellery, to accessories, to beauty and wellbeing, to food and drink, to babies and children, Design 44 has a variety of product categories available for makers to contribute to and for customers to shop from. Among its product offering, the store even offers a selection of handpicked luxury gift boxes, including the ‘Purple Gift for You’ box, which features Teaspy Moondust Tea, ‘The Little Book of Manifestation’, a pretzel caramel chocolate bar, purple socks, a purple spell candle, and a postcard for a handwritten note to the recipient. Design 44 can even send the gift directly to the recipient and hand write the note on behalf of the sender. More ready-made gift boxes include ‘Welcome to the World’, ‘Hello Baby’, and ‘Little Person, Big Ambition’, featuring ageappropriate, thoughtful products. “The selection of products we source sets us apart from the rest. Hand selecting the products and makers instore to provide trenddriven and contemporary products that sell well is key. The outstanding support we give to our community of makers also sets us apart. We continue to go above and beyond for our customers and makers who stock our stores.” - Jade Devall When asked about the culture at Design 44, Jade shares, “My staff are well trained, and many are makers themselves which means they strive to provide the best service and staff enjoy working in the shops. Qualities I look for in staff are bubbliness, confidence, creativity, outgoingness, and always being happy to get tasks done and muck into every aspect of the business. Many staff have been with me for a long time, working their way up the company. Our store manager has been with us for 10 years now.” As a business that is already flourishing, the future is looking incredibly bright for Design 44. Jade shares that the business is looking to put on more of its ‘Meet the Maker’ market events, with five dates planned in Derby at Christmas. She is always looking for opportunities to expand and is keen to open more stores over the next year or so. Ultimately, Design 44 continues to receive a lot of praise for its offerings, boasting a 4.8-star rating on Google. Design 44, founded in 2013 by designer, Jade Devall, is an independent lifestyle and gift shop that has become a staple in its two locations of Derby and Stoke-on-Trent. Jade holds more than a decade of experience in the design industry, and she is passionate about celebrating local creatives. Thanks to her expertise and vision, Design 44 has become a goto destination for contemporary handmade gifts, eco-conscious products, and British and design led interiors. Best Lifestyle & Gift Retailer 2025 & Local Artisan Support Excellence Award 2025
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