North West Enterprise Awards 2017

12 SME NEWS / North-West Enterprise Awards 2017 , Dynamic HR Services is the Human Resources management consultancy of Natalie Lewis, an unconventional HR consultant working withmicro and small businesses across the UK. Natalie tells us what she believes helps mark her company out as a leader in the NorthWest. Best HR Management Consultancy 2017 The Dynamic HR ethos is that too many processes, procedures and policies can bog down a company and hinder its growth. If a process, procedure or policy is not required by law, and does not contribute to a company’s growth or profit, there is generally no need for it. Natalie likes to keep things simple, and this enables a company to remain flexible and evolve quickly and easily when necessary. Natalie explains more about the services she offers to her clients. “Here at Dynamic, I love to find innovative solutions to HR and people problems; importantly, I do not just work on contracts, policies and disciplinaries. I work on a strategic level, looking at a business as a living and breathing entity. People are the lifeblood of that entity and there is nothing I love more than helping a company grow, innovate and profit with their employees being central to that. That is where the name Dynamic HR comes in.” Building on her solid foundations, Natalie comments on Dynamic HR’s mission, detailing how she plans to achieve her mission. She comments on the fact that she feels it an honour to work alongside passionate and inspired business owners, and how her aim is to create and breed a culture which will give a firm an advantage over its competitors. “Business is changing and more specifically what people want out of work and their jobs is changing. We have an incredible generation of young people who are starting their first steps into the work environment and many businesses are not ready for them. They think differently, they work differently but their amazing abilities will go to waste if we don’t communicate with them correctly. “Crucially, my mission is to enable micro and small businesses to create a culture that will capitalise on all these exciting changes, giving them a distinct competitive advantage and setting them ahead of their competition for the future.” Differentiating her company from other HR firms within the North West and the whole market, Natalie ensures that she does HR differently. Relationships are built when she works with clients, NWE17015 and Natalie works as hard as possible to provide a solution to the problem. “In essence, I do HR in a unique way. Working with me means that you get a friend, an ally and a sounding board. Clients are allowed to swear and clients are allowed to vent. My job is to work with the client to solve their people problems in the best way for everyone and then set out a strategic action plan to prevent and improve. “Significantly, my suite of services covers everything from the HR Foundations to HR for Profitability and HR for Growth. I often get involved with initiatives such as employee branding but for me, everything starts from a company’s culture and values. I work with a phenomenal group of friends of the business who are always on hand to provide their expertise giving an all-round, robust package for my clients.” Being from the North West, Natalie feels at home, and with stunning locations and excellent transport links, she is very happy in the region. There are some fantastic businesses in the region, and Natalie comments on how lucky the company is to benefit from these organisations. “There is great joy in being based in the North West. We have some fantastic businesses in the North West, there seems to be a real focus on growth and innovation at the moment, especially in the digital and creative sectors. We are also lucky to benefit from brilliant education providers who are busy generating thousands of quality students hungry for employment so we have some of the best talent to pick from.” Looking ahead, Natalie mentions that she has had an exciting year, laying the foundations steadily as she looks to launch Dynamic HR to the top of the industry. She signs off by mentioning how Dynamic HR will provide the support needed for smaller business to become integral to the North West and wider markets. “Lastly, 2017 has been spent setting the foundations for growth and innovation for my business and for my clients. I was lucky enough to be accepted on to the prestigious SMART Cheshire programme for growth and