North West Enterprise Awards 2017

6 SME NEWS / North-West Enterprise Awards 2017 , Essential GuideMagazine Ltd is a series of 11 separate A5 colour magazines that are delivered free to residential properties and businesses acrossWarrington and surrounding areas. Anne Daybell gives us a breakdown of the magazines and what benefits they provide. Best Local Advertising Publication - Cheshire Established 13 years ago, Essential Guide’s magazines have been in circulation since 2004. Drawing on this experience, Essential Guide aims to provide a high quality, affordable advertising medium for local businesses as well as regular reviews of local events, across Warrington. Anne discusses the passion and dedication of her staff as a key aspect of the company’s success. “With an interactive website and strong social media presence, the company is highly visible throughout Warrington. We have a passion for all things local, supporting a diverse range of businesses of all sizes, together with charities and community initiatives, all of which have a desire to promote themselves locally.” Distinguishing itself from other similar companies within the magazine industry, Anne details what she believes marks Essential Guide out as the best possible option for clients. The personal touch provided to clients and customers is something Anne is particularly proud of. “Being a local independent business ourselves, it is important to understand the need for support from the local community. We are proud of how the company has grown and developed, and the personal service we offer our customers. Serving some incredibly loyal customers, the magazine has built and maintained many great relationships, especially with those who have advertised continuously since the start.” Excitingly, the future looks bright for Essential Guide. Having grown the number of editions the magazine produces on a regular basis, Anne would like to increase this number, as well as adding technological elements NWE17003 to the magazine. One of the reasons she is able to do this is the internal culture at the firm, where a small office produces a great working environment, with staff working together and receiving hands-on training. These are clearly exciting times ahead for Essential Guide. “Five of us work together in a small office, in a relaxed, close knit, but driven environment. Hands-on training means that roles are interchangeable if necessary. The internal culture is one of mutual support, and as such we have all become very good friends. “Having grown from one to eleven editions in that time, and turnover increasing year after year, the future looks bright. I would like to launch another two editions, re-develop the website and possibly develop an app to complement the magazines.” Contact: Anne Daybell Contact Email: Anne@essential- guidemagazine.co.uk Phone: 01925 766742 Facebook: www.facebook.com/ essentialguidewarrington Twitter: @essential_guide Website: www.essential- guidemagazine.co.uk