North West Enterprise Awards 2017

8 SME NEWS / North-West Enterprise Awards 2017 , Bloomin’ Creative is a boutique PR agency based in Kirkby Lonsdale, Cumbria. We profiled the company and spoke to its director, Danielle Owen-Jones, to discuss the firm’s success. Best Boutique PR Agency - Cumbria Bloomin’ Creative helps businesses build brand awareness in their target market. The company does this by using its experience in the PR, media and marketing industry to secure impressive press coverage for its clients, and by crafting engaging, exciting and creative marketing content. Covering a vast array of services, the firm’s core offering includes PR strategy, copywriting, media relations and press office services. Danielle attributes Bloomin’ Creative’s success to the ethos and values of the company, adding that much of its business comes from word of mouth and client referrals. “Fundamentally, the reason behind our success is without a doubt our way of working, we are honest, proactive, passionate and realistic. We will never promise anything we cannot deliver and our clients respect that. “Here at Bloomin’ Creative, our mission is to increase awareness about how effective PR can be for a business. We are incredibly grateful that our clients help spread the word for us because 90% of our business comes from word of mouth and referrals from happy clients who are exceptionally pleased with what we have done for them.” Danielle, a former Trinity Mirror journalist, worked at one of the top five PR agencies in the UK before she established Bloomin’ Creative. During her time there, she led campaigns for some of the UK’s leading brands in the housing, hospitality, retail, transport, beauty and leisure sectors. Alongside her own experience, Danielle discusses what else sets the firm apart from its competitors and how it will continue to grow despite the changes and challenges in the PR industry. “Overall, our unique selling point at Bloomin’ Creative is that we look at things with a journalist’s eye because we are from journalism backgrounds. This sets us apart because we have a thorough and in-depth knowledge of how the media works. We know how to spot a news hook and we know how to write press releases that journalists will want to use. “Lastly, the PR industry has changed immensely over the last few years. PR is no longer a standalone marketing tactic and any campaigns must be totally in line with a firm’s overall marketing strategy. With the phenomenal growth of social media and the challenges being faced by print publications, PR professionals must look at the bigger picture.” WEL17006 Contact: Danielle Owen-Jones Email: danielle@bloomincreative.co.uk Phone: 07837 858195 Address: Kirkby Lonsdale, Cumbria Website: www.bloomincreative.co.uk Twitter and Instagram: @bloomincreative