32 | Northern Enterprise Awards 2021 Oct21260 Best International Fragrance Oil Supplier 2021 Fragrance is an intensely personal thing, but finding the ultimate is scent profile is an entirely collaborative affair – or at least it is to the team at Fragrance Oils. Since 1967, they have made it their mission to thrive in one of the beauty industry’s most demanding sectors. Their efforts have won them success in the Northern Enterprise Awards 2021, so we took a closer look to discover more. When Denis Carter founded Fragrance Oils, he did so because he wanted to create something that stood apart in the beauty industry. His business would combine exceptional value with incredibly high levels of customer service. For over fifty years, the team have achieved truly remarkable results, serving people around the world with their unique products. Since opening its doors, Fragrance Oils has been proudly British, offering some of the most evocative fragrances for personal care products, air fresheners, cleaning products, candles and more. All manufacturing is undertaken in Manchester, with various facilities in Nigeria, Indonesia, Malaysia, Singapore and the United States offering operational support. The in-house nature of the brand means the team has amassed a vast knowledge and experience of the industry. It’s not enough to be renowned within the industry, however, and the team have taken the time to nurture their relationships with customers to deliver precisely what they expect at all times. This idea of collaboration with all stakeholders is intrinsic to the success of Fragrance Oils. The team at the company works closely with others to generate the best possible results for all. From the inspired trendspotters in the marketing department through to the creative and technical skill of those who develop perfumes, there is a diverse and inspirational team that simply bubbles with ideas and enthusiasm for the industry. The passion shared by all involved means that customers feel involved in the development journey, and know that when they buy a Fragrance Oils product, they have the full support of everyone behind it. This degree of trust ensures total satisfaction from all concerned. While historically a British company, the firm has recently been acquired by Givaudan, a leading Flavour & Fragrance company. This additional support for oen of the brightest creative teams in the UK means that the future is bright indeed. The team will continue to offer their services as an Independent Fragrance House, but one which can turn their attention to more ambitious projects as a result of having more support behind it. The ambition of the Fragrance Oils team is matched by that of the region as a whole. The North West has seen immense investment, making it the most productive and largest industrial area for manufacturing in the UK. This sort of success draws people in, not only from across the UK, but from across Europe and around the world. Such a high calibre of staff only heightens the potential of what the team are able to do. As such, the team are always on the lookout for imaginative, hard-working, outgoing people in every area of the business. Meeting these values is crucial as anything else can be taught. Naturally, the COVID-19 pandemic has had an impact on the team’s work, with the challenge of maintaining a large manufacturing business whilst ensuring the health and wellbeing of all our employees being uppermost in the team’s minds. It is to the team’s credit that production has not slowed particularly, with the firm finding ways of implementing their signature fragrances into anti- bacterial and cleaning products. Far from a stalling point because people have not been going it, the last eighteen months have created key growth opportunities for the business. That said, this growth has been tempered by the global pressures of delivering products around the world. Logistics is a core component of the Fragrance Oils plan, with materials coming from all over the globe, before finished products are shipped out to international clients. Managing these difficulties, alongside the expectations of clients, is no easy feat, but the strong relationships that the team have prided themselves on developing have proven to be invaluable during these difficult times. With such a strong legacy behind them, the future is bright indeed for the team at Fragrance Oils. Their growth seems unstoppable, and certain to continue for the coming months and years. In the next four years, the team want their business to grow so that it is 50% bigger than it is today. This ambitious target will be achieved through continued geographical expansion to strengthen the firm’s position, bringing the stunning products the team has perfected to more people around the world. A comprehensive five-year strategic plan lies at the heart of this endeavour, and is certain to culminate in sizable expansion for the business. By taking the time to think carefully about the future, the decisions made today can be deliberate and carefully targeted toward well-rounded, company-wide growth. Few can argue with the success of a business such as Fragrance Oils. Since inception, the team has managed to achieve new and startling heights of success both in terms of the quality of the products they have created, and in terms of their astonishing reach. With the resources now available to them, it’s clear this has opened an exciting new door into a brave new world. We celebrate their success and look forward to their future endeavours. Company: Fragrance Oils Name: Natalie Walton Email:
[email protected] Web Address: https://www.fragrance-oils.com/