Northern Enterprise Awards 2021

36 | Northern Enterprise Awards 2021 Nov21121 Best Lift Maintenance & Repair Specialists - UK Pinnacle Elevators has been recognised as the UK’s Best Maintenance and Repair Specialist, providing unmatched excellence in the delivery of planned maintenance, repairs, upgrades, and modernising lifts and escalators. For nearly a decade, Pinnacle has proven unparalleled craftsmanship, dedication and service backed by its 24 hours, seven days a week call response, all from the heart of West Yorkshire. Established in 2013, Pinnacle Elevators has set out to reduce the risks of any breakdowns by providing frequent scheduled preventative maintenance, engaging in continual management and benchmarking to ensure top-tier service levels and reporting in line with service level agreements. For Pinnacle, due to its wide reputation across Northern England, the company has a broad client base that results in clients from various sectors: commercial, offices, residential developments, health care, retail and education, with, of course, several domestic clients. Furthermore, due to its wide variety of clientele, a lot of Pinnacle’s business is based on repeat customers and referrals, further proving its excellence through the satisfaction of its customers. The company aims to expand its business to increase the delivery of its services and grow its client portfolio. An ambitious goal that Pinnacle have locked in for the coming years. Due to its gained reputation for the services provided, the company has offered consistent delivery and maintained a hefty client portfolio that Pinnacle is making great strides to extend. Moreover, with roots that are heavily grown into the North of England, the company has continually proven helpful, dedicated and diligent on a national basis, undertaking projects that allow the company to work regularly throughout the country. However, whilst the construction industry is known for being particularly buoyant, Pinnacle has noticed a push to reverse the economic downturn that has resulted from the pandemic. Additionally, a blessing in disguise has made its way for the company throughout the pandemic, with Pinnacle Elevators securing ‘preferred supplier status’ for many clients that have required brand new lifts across the UK. Furthermore, in connection to this, the company has had many readily agreed projects, which will see its turnover jump significantly within the following year. For Pinnacle Elevators, being based within the North of England has set several advantages for the company, such as pricing and cost structure, with it tending to be more stable across all market sectors in the region. Thus, the company can closely manage costs on a realistic and dependable level, giving clients the best value for money along with its unmatched quality and industry expertise that exceed market standards and its customer’s expectations. The Director at Pinnacle Elevators, Steve Cullis, explains, “Nationally, there is a real push to ‘level up’ the economy and this can only be a good thing for the North. With strategic growth across the M62 corridor, where we perfectly sit to serve a diverse client base. Many large organisations also see the benefit of residing in, or relocating to, the North of England due to the generally lower cost of living, excellent road networks, the beautiful countryside and because it is home to the best lift and escalator company.” Steve Cullis has been working within the industry for over two decades and founded Pinnacle Elevators out of frustration by the lack of ‘wrap around’ care that was currently abysmal in the market. Steve’s main objective was for Pinnacle Elevators to become an exemplar with technical abilities, consistent and reliable delivery, and its top priority – caring for the customers, enabling the company to provide fantastic aftercare service. His client-centric approach to the industry has made the company one of the most recognised specialists within its field across the UK. In addition to excellent customer care, the staff members within the company are regarded as integral to the workplace. All successful businesses need employees, but few have success as a business and as a workplace. Thus, Pinnacle prides itself on its passionate team members who provide the highest level of care, integrity and communication towards each other and clientele. Steve explains, “Our clients are one of the most important factors in all that we provide, and we work hard to let them know that they are appreciated and significant to us.” Due to this business morale, most of the customers at Pinnacle Elevators recommend their service to others, creating an extended portfolio that encircles reliable and reputable services that are marketed and proved by the words of its customers. In doing so, the company can create steady growth and has done consistently so since its establishment. Overall, the culture within the company is focused on openness and honesty, putting customer care above all else, which ensures that members of staff and team leaders are providing fantastic technical capabilities, delivering first-class service and going the extra mile. These additional steps ensure that clients are regarded as essential beings and not just another written in a book. Keeping clients informed is a key process for finding solutions regardless of any issues raised. However, with Covid-19 impacting several businesses, Pinnacle Elevators has worked tirelessly to ensure that its clients were never let down when needed. Even though there were guidelines and restrictions, the company was able to work with its clients and the new rules and regulations under lockdown to continue to provide a comprehensive ‘round the clock’ service. “This year, we have come back stronger and even more determined to continue our growth, and exemplary service delivery as the country emerges from the economic effects of the