120 | Northern Enterprise Awards 2022 Best Emerging Copywriter 2022 (North West): Paul Holmes Business owners, directors, and managers know their company back to front. They know their products, services and team that drive their company forward. But they often don’t know how to capitalise on their current achievements to drive future growth. That’s essentially where Great Northern Copy comes in, and with Paul’s aid, his clients can build momentum with ease. One of the foundational elements of Paul’s success – putting aside his work for the time being – lies in the evergreen nature of the case study. A company’s achievements and client testimonials don’t age, they don’t become irrelevant. They can be repurposed time and time again. The issue is most businesses don’t access this vital engine of growth. Established last year, Great Northern Copy’s own growth comes down to the strength of the product Paul delivers, as he explains in more detail. “Case studies have numerous benefits. They deliver amazing ROI, are highly targeted and speak directly to the customer’s leads, generate almost limitless spin-off content opportunities, and position my customers and their brand as an authority in their field.” The latter element is certainly crucial when it comes to serving the types of clients Paul predominantly works with – technology companies. When it comes to working in such an industry, newcomers and start-ups tend to have their eye on the prize – the service or product they want to develop, the innovations they want to bring to the table – with marketing almost a secondary consideration. That is the nature of the tech market, a product of a need to move and adapt to the constant forward drive of the pacesetters in the industry. Case studies in this arena are even more important, then. Seamlessly connecting the dots between a company’s output and the need it fulfils. From a marketing perspective, it just makes sense. It may be no surprise to learn that there are few companies operating in the UK that specialise in case study creation for the B2B market. Indeed, Paul and Great Northern Copy is the only entity in the northwest, making him a vital tool for those looking to level up their messaging in a way that falls in line with their brand and practically guarantees engagement. Great Northern Copy Contact: Paul Holmes, Owner Website: https://greatnortherncopy.com/ Telephone: (+44)161 706 0374 By all regards, case studies are a severely underutilised in the B2B world. As a marketing tool, they can deliver significant ROI. Great Northern Copy has specialised in delivering case studies for B2B clients that achieve results. We spoke with Owner Paul Holmes to find out more. “ I create enticing and compelling B2B case studies that turn my customers’ success stories into their greatest sales weapon. ”
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