SME News Northern Enterprise Awards 2023 / 124 Wedding & Event Creative Consultancy of the Year 2023 - Yorkshire Yorkshire-based wedding and event creative agency, VSM Consultancy has been helping businesses in the sector to grow since 2017. The company supports independent, small and medium-sized businesses with marketing, creative consultancy, planning, event coordination, and styling. At the helm of this dynamic agency is Laura-Beth Spouse. We chat with Laura to find out more about the company, its services, and plans for the future. Wedding and event companies understand the importance of listening. They know that every event, and every client, will have their own specific set of requirements. Being able to meet those requirements, and exceed expectations, is essential to their success. With extensive experience in the events sector, when Laura-Beth Spouse founded VSM Consultancy, she already knew how to differentiate the company from its competitors. She tells us, “We understand that every one of our clients is unique. That’s why we take the time to truly understand their business, industry, and objectives before developing a customised strategy that aligns with their vision. Our focus is on client-centricity. Our dedication to providing personalised and tailored services is what differentiates us. We prioritise close collaboration with our clients and maintain a high level of transparency and open communication with all of our projects, from event planning to social media marketing.” Navigating the global pandemic was challenging for businesses in the events sector. Despite the disruption, VSM Consultancy has since adapted and thrived, helping its clients to embrace digital transformation to ensure a bright future. Laura tells us about current trends in the industry: “Social media platforms have become integral tools for reaching and engaging with target audiences, building brand awareness, and driving customer loyalty. Current trends focus on visual content, influencer collaborations, sustainability, and the rise of virtual and hybrid events. These are all exciting opportunities to enhance your business’s online presence and engage with your target audience.” The vibrant wedding and event market in the north presents a wealth of possibilities, attracting clients on a national and international scale. Stunning landscapes and picturesque venues offer event planners a multitude of options to choose from. Laura says, “By leveraging the power of social media marketing, we can showcase the beauty and charm of the north to a wider audience. This attracts more clients to our region and expands the reach of our services. It also presents us with the opportunity to work with an even more diverse range of clients.” The culture at the company centres around collaboration and inclusivity. VSM Consultancy values a can-do attitude and a willingness to learn. When seeking new team members, Laura finds that friendly northern charm is an essential quality. She tells us, “The wedding and event industry is built upon relationships and requires exceptional interpersonal skills. Our team is friendly and approachable. They connect effectively with clients, couples, and suppliers, creating a positive and collaborative working environment for everyone.” Looking to the future, VSM Consultancy has some exciting plans to announce. Laura says, “We’re thrilled to have several projects and major collaborations lined up that will elevate our brand and expand our reach in the industry. We will be joining forces with renowned companies in the wedding and event world to create exceptional experiences for our clients. We’re also embarking on some international social media marketing projects to tap into new markets. We aim to expand our online presence, attract more international clients, and establish VSM Consultancy as a leading name in the global wedding and event industry. So if you’re reading this and you would like support with your business, whether it’s freelance event coordination or social media marketing, get in touch!” Contact: Laura-Beth Spouse Company: VSM Consultancy Web Address: https://www.vsmconsultancy.co.uk/
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