SME News Northern Enterprise Awards 2023 / 26 Nifty Fox is a creative agency that specialises in telling visual stories to help people engage with ideas that promote a better world. The team are experts in working with academia and the public sector, working collaboratively with researchers and leaders to translate complex knowledge into easy to understand visuals. It does this through stories told with pictures, using illustration, animation, and graphic design to make the complex simple, engage audiences and drive change. If people can’t understand a subject, find it confusing, or are just overwhelmed by the detail, it is very difficult to get them to fully engage. This is especially true in a world that is moving at a rate of knots, with so many important issues crying out to be recognised. Unfortunately, due to the sheer amount of information we are faced with on a daily basis, there is a very strong possibility of certain issues falling by the wayside, or just failing to be fully understood. Using visual story telling techniques can help to unwind complex matters, and make them easier for people to latch on to. Nifty Fox makes the complex simple, so that audiences pay attention to the big picture, and don’t get lost in the minutiae of the finer details. Founded in 2017, Nifty Fox has already worked with over 50 universities, both at a local and international level. It has assisted almost 300 researchers and worked with the NHS, the Ministry of Justice, the Department of Health, Sport England, and international parliaments, to communicate big ideas to improve our health, wealth and society. One its areas of collaboration involved supporting Public Health England to reach the digitally excluded during the COVID-19 pandemic. This might mean people who were unable to access the internet due to being older, in a low-income group, having disabilities, being homeless, or living in a rural area with impeded connectivity. Nifty Fox was able to help such people to access the help they needed with its ‘Active at Home Booklet’, which was provided to 2 million households in the UK. This culminated in the winning of an Advanced Healthcare Award. Other visual stories the company has been involved in include its assistance in communications for a plethora of research projects, its contribution to drive change within the justice system, and its help in areas such as cancer treatment, domestic abuse policy and available services, environmental sciences, and LGBTQ+ youth services, to name but a few. Another service Nifty Fox offers is Live Scribing, which is used to translate interactions and presentations during events, conferences, meetings, or workshops into informative illustrations. This is done in real time, and is a terrific way to communicate effectively, as well as offering a handy record of events which can be used online, in reports, or via social media after the event. Nifty Fox has Live Scribed over 500 meetings, events, research workshops and conferences, utilising the power of drawing live to connect ideas, engage audiences and drive targeted actions. “We are leaders in digital live scribing. Whether we are in person, or online, we create all illustrations on a digital canvas. This make images instantly downloadable to attendees, drives greater engagement in events in real time, and saves our environment too." Nifty Fox all came about when Director Laura Evans-Hill, who trained as a social researcher and was working within higher education, became frustrated with academia and public sector businesses failing to communicate their ideas in a clear and engaging way. Now operating as a team of 6, from a bright and colourful office in Barnsley, the company is making strides in visual storytelling for a wide range of clients. Rather magnificently, its office is also home to two important doggy team members Reuben and Cassie – affectionately known as the Head of Barketing and the Head of Paw-blic Relations! Everyone who works at Nifty Fox shares a set of values that encompasses authenticity, collaboration, transparency, and simplicity. Combined, these help promote better relationships, a more meaningful work ethic, a belief in doing the right thing, and a passion to make the world a better, easier to understand place. The team at Nifty Fox are experts at translating complex ideas into visual stories that are clear, engaging, and impactful. They are also expert teachers, writers, and facilitators, which helps when it comes to winning over clients who are scared to embrace the creative process. The company relies on a tried and tested method that guides clients all the way from creating an appropriate brief to distilling their big message into a compelling and purposeful visual story. All of this happens before a single picture is drawn. Nifty Fox is eager to seek out ways of assisting the next generation of academics and public sector workers to become better visual communicators, and get their research into the hands of the people who need it the most. It is committed to working with projects where the value it adds is helping Best Visual Communications Agency 2023 - Yorkshire
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