to provide better visual stories for the good of the world. This is the company’s overarching mission. AI is a term, and indeed a strategy, that is becoming prevalent across all corners of industry in the current world. For creatives like Nifty Fox, it signposts opportunities and challenges. Whilst it has introduced a new tool in terms of creating at speed and generating ideas, it is not yet advanced enough to digest and contextualise information in the realm of live illustration and animation services. At least not in any meaningful sort of way. Nifty Fox is still very much of the opinion that humans are the experts when it comes to this. Nifty Fox is thrilled to be a company that’s based in the north, not least because of the diverse communities championed by the region. The company describes it as feeling “collegiate and supportive”, with everyone willing to lend a hand, share a story, or shape the world through grit and determination. In addition to which, the region is home to myriad funding opportunities helping businesses to get a jump start, whatever sector they operate in. On a personal level, Nifty Fox has found Barnsley to be “a hidden gem”, with a rapid route to expansion offered through working with The Digital Media Centre, alongside other talented businesses from the area. It is delighted to be able to form a part of such a creatively progressive country dynamic. The internal culture that has been fostered at Nifty Fox Creative is one that values compassion, collaboration, and creativity throughout. It is proud to be recognised as an LGBTQ+ owned organisation that supports neurodiversity both within its core team, and further afield with the freelancers it employs. It is always keen to work with creatives from under-represented backgrounds and strives to recruit people who are passionate about making a difference in the world. It is committed to cultivating an environment where “people can bring their authentic selves” to the business, and truly become “the best possible creative foxes”. Nifty Fox Creative Ltd has recently been named as the Best Visual Communications Agency 2023 – Yorkshire, in the Northern Enterprise Awards. Its growth is moving at pace, and as it begins to explore the possibilities of adding AR (augmented reality) and VR (virtual reality) to its creative roster, it’s very exciting to even imagine where the company might be heading next. Company: Nifty Fox Creative Web Address: https://www.niftyfoxcreative.com/ Contact Name: Laura Evans-Hill
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