SME News Northern Enterprise Awards 2023 / 52 Best Family-Run Vehicle Dealership 2023 – Lincolnshire & SME Motor Industry Customer Service Excellence Award 2023 Renowned for its attention to detail, as well as its automotive excellence, car sales, and service department, Grimsby Cars Ltd has been providing exceptional services to the local residents, and those further afield, for more than 15 years. We speak to the company’s Founder, Mike Croft to learn more about its customercentric ethos in the wake of it gaining recognition in the Northern Enterprise Awards 2023. Grimsby Cars Ltd was established in 2008 by Mike Croft as a small, family-run business. Today, the company has a team of 12 people running operations, a purpose-built showroom, and workshops, all based at the Ladysmith Road site. Having 25 years’ worth of previous motor trade experience, as well as almost 20 years as a General Manager with Toyota, it was natural progression for Mike to want to set up on his own, and Grimsby Cars gave him the chance to work with his wife, Lucy, and his two sons, Ryan and Henry, who all form part of the core management team today, working to ensure the highest levels of sales and aftersales services are provided to all customers and associates, both old and new. Offering a unique range of the latest vehicles, including some classic cars such as TVR Noble and, more recently, a Ford GT40 which was sourced and supplied to a local customer, Grimsby Cars sells and services cars and commercial vehicles, carrying around 80 vehicles in stock. The firm’s aftersales department offers an extensive range of servicing options, such as MOTs, tyres, aircon re-gases, diagnostics, and general repairs and maintenance, with free refreshments and courtesy cars available. Furthermore, Grimsby Cars also has its own valeting and vehicle detailing department where vehicles are prepped to the highest standards, with the option available for Duracare Ceramic Paint and interior protection products to be applied. Here, Mike goes into a little more detail about what he feels the firm’s unique selling point is, and he endeavours to always put the customer at the forefront of any transaction. “Our USP is, I believe, that our business offers a main dealer facility but with a very personal, traditional, and friendly atmosphere throughout,” he explains. “We offer a very diverse range of motor vehicles, so we cater for everyone from a first-time driver on a budget, to a hybrid user, to a classic car enthusiast, or even someone looking for a supercar brand. This makes for an interesting visit for anyone coming across us for either a car purchase or a service requirement.” Being able to provide such a stellar service, and stand out against competitors, is not just down to how the business is run, but also down to the highly experienced and professional team that Mike and his family have gathered around them over the years. Possessing attributes such as positive attitude, a good work ethic, exceptional people skills, and a warm personality, the friendly and dynamic internal culture ensures that customers feel welcome and valued. In relation to the dedicated motor technicians and mechanics, qualifications and experience are essential, and Mike is also keen to bring on apprentices from the local universities and colleges to help learn and hone their craft at Grimsby Cars. The company also supports the community in which it operates and thrives with its fundraising endeavours and has actively been involved in fundraising for the Neo Natal Babycare Unit at the local hospital, having raised more than £40,000 over the last five years and being awarded with The Health Tree Foundation Charity Champion Award NHS in 2019 for its efforts. “We are very proud of this award,” Mike enthuses. “We are so very grateful to all who help us continue to raise money for such a worthy cause.” Whilst we on the subject of awards, Grimsby Cars recently added two more prestigious accolades to its trophy cabinet, namely the title of Best Family-Run Vehicle Dealership 2023 – Lincolnshire, as well as clinching the highly-coveted SME Motor Industry Customer Service Excellence Award 2023 in the Northern Enterprise Awards. As the future beckons, Mike lets us into a few of his plans for Grimsby Cars, which include continued growth and being recognised as a market leader in its field. “We shall continue to be proud of what we do, enjoy our work and relationships as a family business that we can continue to be success in the future,” he elaborates. “The key to success as a business is to be genuine and to put yourself in your customer’s shoes. We will continue to focus on the presentation of our premises, our vehicles, putting our customers’ needs and requirements first, and ensuring that they are delighted and satisfied with our company and the fabulous team of people within our business who work together.” Contact: Mike Croft Company: Grimsby Cars Ltd Web Address: www.grimsbycarsltd.co.uk Grimsby Cars Ltd
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