SME News Northern Enterprise Awards 2023 / 56 Best Independent PR Specialists 2023 At Chapter 81, the team are experts in creating PR, social content, and video that turns pages. With their combination of creativity and marketing expertise, staff create cut-through PR campaigns that elevate all companies from independents to big brands. The business partners with clients across the UK to help build their reputation, drive impact, and maximise growth. Chapter 81 has received a Northern Enterprise Award for this year’s Best Independent PR Specialists. Simon Fogal founded Chapter 81 in 2018 to meet the needs of businesses and their changing environments. Having previously established a food and music PR agency, Simon wanted the freedom to expand his clientele and inspire them to achieve more. The team at Chapter 81 are freelance professionals who utilise their expertise to create innovative ideas that enhance communications. Together, they have pioneered food festivals, published magazines, created one of Britain’s most renowned indie food brands, and run some of the North’s best festivals in the food and drink, and technology and innovation sectors. Prior to the pandemic, Chapter 81 was mainly a PR company dedicated to serving Leeds’s thriving food scene. The business’s original aim was to employ an extensive list of freelancers to complete jobs when required. When the pandemic hit, Chapter 81 helped other businesses across all sectors in Leeds push for grants and assisted the council with extended café licensing. The company began to offer services in social media and live streamed events for museums and talks. Chapter 81 now runs from C81 Studios and has production facilities, offering in-house services for photography, video, and streaming. The business relocated three times before finding a permanent home where the team can plan PR campaigns, record podcasts and voiceovers, and create video content. In an ever-evolving industry, Chapter 81 stays up-todate on the latest PR strategies and techniques in order to deliver the best message to the right platform in the right voice. The business works hard to provide affordable options for smaller businesses and caters to fewer clients in order to provide the best possible service. Although 75% of the company’s work is PR led, Chapter 81 also provides other services tailored to clients’ specific needs. Clients can employ the business as a full digital agency or choose specific services to improve their communications. With its social media services, Chapter 81 builds bespoke strategies to target specific audiences. The team manages clients’ platforms and creates content designed to help brands stand out from the competition. Chapter 81 also delivers engaging video content that captures the heart of a client’s message. Its vast portfolio includes documentaries, interviews, motion graphics, reportage, social videos, and much more. Additionally, the business offers professional photography services to enhance clients’ aesthetics and create flawless imagery that perfectly captures a brand. It is Simon Fogal’s mission to hire motivated staff and nurture them to develop their skills. He seeks individuals who have a positive outlook and are ambitious in their work. Simon says, “For staff, it's about enhancing their skills. We all know the younger generation moves on faster these days, so it's about a mix of getting the job done, learning skills, and teaching them to be more open. It’s a busy office but fun where we get to work on some incredible events and the reward is being able to go to these places.” Chapter 81 is currently expanding into the world of long-form content and creating a documentary for one of its clients. Over the past year, the company has made podcasts, clipped others’ podcasts, and delivered motion videos, but the team is excited to venture into longer content. In the coming year, Chapter 81 is set to launch several new podcasts as well as the documentary to further establish itself in the region’s industry. The business has plans to place PR at the heart of its operations with more developments to come. At Chapter 81, the team is dedicated to creating cutting-edge content that connects audiences and inspires. With strategies tailored to impact each brand, the company delivers campaigns designed to strengthen businesses’ reputations, drive impact, and increase growth. Chapter 81 is passionate about producing incredible content that cuts through the noise and helps businesses tell their story in the perfect way. For its bespoke services, Chapter 81 has received our award for this year’s Best Independent PR Specialists. Contact Details Contact: Simon Fogal Company: Chapter 81 Web Address: https://chapter81.co.uk
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