York’s Perks Marketing Ltd is a firm believer in the power of every brand’s unique story, making it its mission to help its clients share this effectively with the world, creating meaningful connections with a target audience along the way and driving tangible results. Adamant that it is more than merely just another marketing agency, the team make it their mission to become a brand’s strategic ally, guiding them down the path to success. These results are driven largely by an effective B2B marketing strategy, with solutions to boot that accelerate sales and support sustainable growth. We speak with Founder Kerry Perks, who tells us more about the business and its honest, straightforward approach to marketing. Best Marketing Consultancy Firm 2023 – North Yorkshire Kerry Perks is both the mastermind and energy behind Perks Marketing, heading up an expert team who combined possess the necessary blend of skills to allow a business to thrive in the competitive marketplace of today. Perks Marketing was created following Kerry’s 15 years of experience in senior sales, marketing, and alliances, which provided her with the invaluable expertise she needed to successfully navigate the fast-paced, high growth technology industry. Today, she expresses the relevant information through her clients’ businesses in order to promote like-minded success. Four key areas serve to separate the company from its competition in the sector, with the first of these being strategic brilliance. As Kerry explains, “we don’t just throw marketing tactics at the wall to see what sticks”, instead, Kerry and her team of seasoned experts implement tailored strategies that completely align with the goals of clients, thus providing every effort to contribute effectively to their progress. Bolstering this is Perks Marketing’s deep insights, which go well beyond surfacelevel data, instead deep diving to unearth valuable insight about a client’s audience, competitors, and trends in their market, with these combining to provide the ultimate competitive edge. The third key area serving to differentiate Perks Marketing from others in the industry is its unique, creative innovation, as the team have never been afraid to push the industry boundaries, think outside of the box, and deliver appropriate campaigns that can simultaneously captivate and inspire. Finally, Kerry and the team are proud to offer results that speak for themselves. The company ultimately measures its success by the success of its clients, so it remains steadfast in its dedication to providing measurable results. Kerry states, “from increased brand visibility to higher conversion rates, our results-driven approach ensures you achieve your objectives.” With a range of services to boot, the marketing needs of clients can be effectively met, inclusive of strategy and planning through to content creation and even the execution of entire campaigns. All of this is carried out with a refreshing lack of corporate jargon and acronyms, with this service largely being provided to clients in the fields of the technology industry, fitness industry, and small femaleowned businesses. The marketing climate has recently been upended as a result of the widespread integration of AI, and interestingly, the team is seeing an increase in those seeking a back-to-basics approach, prioritising effective email marketing, consistency across social media platforms, and a renewed focus. Although Perks Marketing is a proud Yorkshire-based company, it operates all over the country, and while the location is stunning and an ideal base from which to travel around, there also exists a hub of talent within the area that is likely to shape the future of the north’s technology scene. Kerry firmly believes in fun, relatability, and a keen sense of drive, with these, along with flexibility and honesty, combining to make up the firm’s internal culture and the qualities most sought after in the recruiting of new talent. It is likely that the future will consist of more of the same for Kerry and the team, with a particular emphasis set to be placed on those up-and-coming businesses in the market. Kerry explains, “I get a real buzz from working with clients that are growing – it throws up a lot of challenges, but I have been called a fixer – I spend time getting right into the business and then fixing stuff.” With this ethos in toe, Perks Marketing Ltd is more than worthy of this award celebrating its stellar marketing consultancy and business growth strategies, elements certain to promote continued success for Kerry Perks and the team. Contact: Kerry Perks Company: Perks Marketing Ltd Web Address: https://www. perksmarketing.co.uk/
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