Lifetime aims to create a world where everybody has equal access to the necessary financial knowledge and tools to maximise their enjoyment from life, as well as achieving their financial targets, whether these be buying a house, saving for retirement, or starting a business. With this ethos in toe, the company remains committed to making these services accessible to everybody, irrespective of income or financial situation, driving a positive global impact one person at a time. Spurring this on is the rapid growth the financial industry has faced in the past 12 months, with an increasing number of people beginning to recognise the benefits of attaining what the company calls “financial health”. Key factors driving this have been the increasing complexity of the financial landscape, rises in the cost of living, and a growing awareness of the prolific impact of money worries on both mental and physical health. This period has also seen the implementation of new services across the sector, with a pronounced emphasis placed on education, planning, debt management, and budgeting assistance. One particularly notable area of advancement is robo-advice platforms. For Andy and the team, this solution is certainly not right for everyone, as he goes on to explain using three key reasons to solidify this claim. The first is that robo-advice is not personal enough, as the algorithms used by the software are broad and cannot take into consideration individual circumstances. The second is a discernible lack of human interaction, a disadvantage as complex financial needs cannot be discussed fully, with crucial details perhaps being missed. Thirdly, these systems are simply not suitable for all investors, such as those planning on investing for a specific goal, such as retirement. Rather than relying on such platforms, Lifetime instead champions the power of human interaction and collaborating with a human financial advisor, in order to fully understand a client’s individual needs and goals, developing a personalised plan to help achieve this swiftly and effectively. This serves as just one of the many ways in which the service provided by the business is better than its competitors, with it also boasting a service that is mission-led, affordable, personalised, holistic, and complete with lifelong support. Instrumental in this success is the company’s team, and as Andy explains, “we believe that our employees are our greatest asset, and we are committed to creating a workplace where everyone feels valued, respected, and supported.” Aiding this success immeasurably is a fantastic internal culture, one that prioritises collaboration, innovation, and customer focus above all. When recruiting, candidates are looked for who are passionate, collaborative, innovative, and customer-centric, as well as in possession of the relevant experience for the role in question, subsequently driving the business forward. There is a lot in the pipeline for Lifetime over the next 12 months, with a particular emphasis placed on the further advancement of its new Lifetime app, which was recently launched with a keen mission to provide free education for all on financial matters. Following on from this, the company has a series of targets it is subsequently working towards, with these taking the form of children’s education, relationships/psychology of money, measuring improvement, financial confidence, well-being, and interference, and finally, estate planning. As it continues to develop and hone its craft, we take a moment to celebrate Lifetime and all of its accomplishments, a business committed to providing and valuing human interaction in a landscape where automated solutions seem to be becoming increasingly utilised. As a result of this and its host of exceptional financial well-being management services, the business has carved out a niche for itself in a highly competitive industry, and as such, is more than deserving of this award celebrating its distinction across the financial sector. Contact: Andy Wealthall Company: Lifetime Web Address: https://www.lifetime-fm.com/ Lifetime is comprised of a team of seasoned professionals in the field of financial well-being, driven by an innate passion to assist and empower individuals to make the correct financial choices for their own personal goals and circumstances. To this end, the company’s overarching mission is to afford everybody the freedom to live their best life by helping them deal with all of the stress and anxiety that comes with questions of money, with this being carried out effectively through a combination of tailored support, education, and planning for the future, regardless of financial situation, all at an affordable cost. We catch up with COO Andy Wealthall, who provides additional insight into the company’s operations and successes in the field. Financial Advisory Firm of the Year 2023 - Yorkshire
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