Northern Enterprise Awards 2025/ 10 New Digital Marketing Agency of the Year 2025 Alex Humphries launched Agilita Digital (Agilita) in 2025 to be more than just another marketing agency. Having spent over a decade working in senior marketing positions in both agency and in-house teams, he’s seen too many businesses weighed down by unnecessary complexity and a lack of transparency in their marketing. Thus, Alex wanted to do things differently – to build an entirely unique agency that is genuinely agile, accountable, and focused on driving results that actually matter. “I first learned about agile and scrum back when I worked for another agency that was experimenting with applying those principles to marketing campaigns,” Alex begins. “It made complete sense to me: shorter sprints, quicker feedback loops, and the ability to adapt in real time. It worked for their clients, and I’ve carried those principles with me ever since. Agilita is built entirely around that mindset – plan, test, learn, improve.” Agilita Digital works with established SMEs across the UK, mainly within the automotive, ecommerce, renewables, and trade industries. Every project it takes on is tailored to the business and its unique goals, whether paid media, SEO, content, email and automation, branding, or consultancy. Alex says, “The mission is simple: to help good businesses grow through honest communication, agile delivery, and measurable progress.” Businesses are becoming more and more focused on achieving meaningful results. They want to know the impact their marketing is having on leads, sales, and overall growth, and they’re asking smarter questions, too, which is pushing the industry in a positive direction. As such, through Agilita, Alex focuses on what really matters and what will actually work for the client. Sometimes it’s SEO, sometimes it’s paid media, and other times, it’s email marketing and automation. Meanwhile, it could be all about pure consultancy and training, where Alex will deliver sessions on strategy and direction, acting as a sounding board rather than just an extra pair of hands. “Every agency says they’re different, but I genuinely believe in a different way of doing things. For me, marketing should be efficient, clinical, and built entirely around driving real results. It’s not about throwing everything at the wall to see what sticks; it’s about knowing what levers to pull and when.” Alex goes on to say, “From a personal perspective, I’ve always been interested in how marketing fits into the bigger picture of a business. There’s far more to it than posting on social media or sending a few emails. It’s about how marketing, sales, and operations work together to move things forward. When those three areas are properly aligned, everything else starts to click. That's where I like to focus – where strategy and execution meet to actually drive growth!” Agilita Digital being named New Digital Marketing Agency of the Year 2025 is a reflection of the hard work that Alex has put into building a strong foundation over the past year, and the solid, trustworthy reputation it has already gained for how it works. “[This] is a proud moment for both me and Agilita,” he comments. “To be recognised so early on, among so many established names in the north, really means a lot. It confirms what I believed when I started out: there’s still space for a straight-talking, results-driven agency that focuses on what matters. Over the past year, I’ve had the chance to work with some brilliant businesses across the UK, and seeing their progress is what motivates me every day. He continues, “More than anything, the recognition adds even more drive for the future. My goal is for Agilita to keep growing as a genuine partner to the businesses it supports – an agency people are confident recommending because they know they’ll get clarity, consistency, and care from day one. Huddersfield has been the perfect base to begin this journey. The support from the local business community has been fantastic, and I’m excited to keep giving back as Agilita grows and makes and even bigger impact.” With 2026 right around the corner, this marks the end of Agilita Digital’s first full year in business, and Alex is ready to start the next chapter. Next, he will be working on refining his approach and growing a client base that he is genuinely proud of. In building on that momentum, he will continue to strengthen existing relationships and keep improving his service offering. Alex concludes, “The aim is simple: finish year one on a high, start year two with intent, and keep pushing Agilita forward as a trusted, agile marketing partner for businesses that want real progress.” Company name: Agilita Digital Contact name: Alex Humphries Website: www.agilitadigital.co.uk
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