Northern Enterprise Awards 2025/ 34 Best Independent Insurance Brokerage 2025 Keighley Broking Services, trading as Coversure Keighley, is an independent insurance brokerage that sits under the umbrella of the Coversure network. A locally owned and operated brokerage, it blends personal service and community focus as an independent business with the robustness and resource of a leading UK insurance brand. We speak to Director, Reana Bashir to learn more about the company’s award-winning service offering. Coversure Keighley is proud to serve a variety of different clients in its local and surrounding areas with cost effective and reliable personal insurance services, covering home, motor, travel, and more. It also welcomes SME clients across sectors like retail, trade, and services, as well as those in specialist sectors including property owners, landlords, transport and logistics, and local tradespeople. Its extensive range of products are tailored to suit each client’s unique needs, paired with expert advice. These services span business insurance, including public liability, professional indemnity, employers’ liability, and commercial property cover; fleet insurance for cars and vans; specialist insurance for landlords, fleet owners, trades, and niche professionals; and claims assistance, where guidance and support is available throughout the claims process. The company’s tailored services truly give it a competitive edge as they become increasingly needed, such as with local businesses, where, for example, generic “off-the-shelf" policies aren’t suitable for specific risks, such as tool theft, rural locations, or local supply chains. Being locally based helps it to understand these nuances and act on them. At the foundation of everything the team does are core values of integrity, always acting with honesty, transparency, and professionalism; customer commitment, putting customers’ needs at the heart of everything they do; community, doing everything in their power to support local people and businesses through dependable advice and service; expertise, being the go-to destination for knowledgeable, bespoke insurance solutions; and trust, building lasting relationships underscored by reliability and respect. “Our mission is to protect what matters most to our clients through straightforward, personal insurance solutions. We aim to continue growing as a trusted brokerage by delivering first-class service and expert advice; supporting local individuals and businesses with tailored cover; and maintaining our reputation for integrity, professionalism, and community care.” “At Coversure Keighley, our strength lies in the perfect balance between local service and national support,” explains Reana Bashir. “We’re not just another insurance broker – We're a trusted part of the local community, backed by the resources and expertise of a nationwide network.” She continues, “Choosing Coversure Keighley means choosing a broker who genuinely cares. We combine trusted local expertise, honest advice, and first-class service with access to a wide range of leading insurers. That mix of personal care, professional integrity, and national backing ensures our clients receive the best possible protection, value, and peace of mind – every time.” As a local business and with personal clients in and around Keighley, this means it can ensure timely review of existing policies, efficiently checking whether cover remains adequate and if it’s value is improving. With issues such as climate and flooding being prominent in many parts of the UK as of late, the company is advising customers on areas such as building cover, business interruption, and property risks, while reviewing how standard policies deal with emerging weather-related risks. Coversure Keighley is constantly working to do better, whether it’s by maintaining close relationships with its community; educating clients and tailoring its advice; focusing on riskmanagement; investing into technology and data for quicker quote comparison, better risk assessment, and more transparent presentation of cover options; staying on top of regulatory changes; and communicating with the utmost clarity to ensure policy wording, explanations, and advice are easily understood. Now, Coversure Keighley has a clear vision for the future, as Reana reveals, “Our longterm vision is to be the most trusted local insurance broker in West Yorkshire, known for combining expert advice with exceptional customer care. We aim to stay ahead of changing market conditions, regulatory developments, and evolving client needs through continuous improvement and investment in our people and systems.” In terms of the nearer future, she shares, “By 2026, we aim to be recognised as a regional leader in independent insurance broking, known for seamless digital and in-person client support; a proactive approach to emerging risks and protection gaps; and deep roots in the local community with national-level resources and reach. “Our focus will remain unwavering: protecting what matters most to our clients through trusted advice, tailored solutions, and exceptional service.” Company name: Keighley Broking Services Ltd T/A Coversure Insurance Services (Keighley) Contact name: Reana Bashir Website: www.coversure.co.uk/keighley
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