Northern Irish Enterprise Awards 2025/ 6 Best Portable Power Bank Solutions Provider 2025 & Social Impact Excellence Award 2025 The power bank rental market is scaling fast. The global market was valued at USD 8.98 billion in 2025 and is expected to reach USD 27.13 billion by 2034, growing at a CAGR of 13.08% from 2025 to 2034. This rapid growth has been driven by the widespread adoption of mobile phones and other handheld electronic devices, as well as rising travel and tourism activities. At the forefront of this rise is PlugInMove, Northern Ireland’s largest provider of portable power solutions. We heard more from Director and COO Charmaine McConville below, as PlugInMove is named in the Northern Irish Enterprise Awards 2025. In our technological world, few things are as anxiety-inducing as your phone battery running out of charge whilst out and about. This is often dismissed as a trivial, modern-day problem, but the consequences can be detrimental: losing power on your phone also means losing the valuable lifeline of the internet, contacts, maps, and more. “In a world where attention is fragmented and batteries dictate behaviour, power has become a gatekeeper to participation; when devices die, engagement stops.” On a mission to battle low-battery anxiety across Northern Ireland, PlugInMove is a tech company catering to the everyday consumer who expects power access to be as standard as Wi-Fi. The company supplies charging stations that provide portable power, working in close collaboration with shopping centres, event organisers, hospitality venues, leisure destinations, and transport-adjacent spaces. These innovative stations allow end-users to charge their handheld devices onthe-go and return their power bank to any station within its network. There are myriad power solutions on the market, but none with the expansive reach of PlugInMove, which currently stands as Northern Ireland’s largest provider of portable power. Many competitors offer fixed charging points, cable-based solutions, or power lockers. While they are certainly effective, these solutions anchor users to the charging point and will only ever create novelty usage. PlugInMove’s products allow for portable use, meaning that users are entirely free to travel as they charge. PlugInMove further distinguishes its product by offering it as a dualpurpose solution combining on-demand device charging with integrated Digital Out of Home Media (DOOH). Not only do PlugInMove’s stations provide people with power, but they also function as high-impact touchpoints within physical spaces. While users charge their devices, PlugInMove’s clients and partners engage audiences through dynamic on-screen content, from brand messaging and wayfinding to promotions and public information. “We deliver power as a service, not a product,” Charmaine explained. “By combining charging and DOOH, we move beyond the traditional view of power as utility. Our stations become points of connection, attention, and relevance within a physical space. This convergence of function and media sets PlugInMove apart and confirms why our solution scales beyond convenience into commercial and experiential value.” The results of this approach truly speak for themselves; across all activations PlugInMove has undertaken throughout 2025, usage rates have consistently exceeded expectations, even in adverse weather. At the Balmoral Show, PlugInMove’s stations were some of the highest used amenities on site: footfall was significant, dwell times long, and dying phones encouraged attendees to engage with charging services and, ultimately, the built-in DOOH. Similar patterns were shown at the Belfast Spring Market and Maritime Festival, where dwell time correlated directly with charging demand. Comic Con at the EIKON Exhibition Centre gave the team one of the clearest behavioural signals yet: attendees were heavily reliant on their devices for tickets, merchandise purchases, and social sharing. Charging demand was born from the event experience. This realisation was further reinforced at Belfast Christmas Market, with colder weather and tighter circuits. Usage increased week-on-week as repeat demand climbed across these activations, proving to PlugInMove that once customers know charging is available and easy to use, they will return. For venues, this consistent return behaviour will reshape how guests move through their space, encouraging longer stays, fewer interruptions, and a more settled and engaged audience overall. For PlugInMove, 2026 will be a year focused on network density, more strategic placements, deeper partnerships, and smarter deployment. “The next phase for PlugInMove is about controlled scale,” Charmaine concluded. “We’ve partnered with Visit Belfast, which positions our service directly within the city’s tourism and visitor experience strategy. It signals a shift from being seen as a convenience to being recognised as part of Belfast’s public infrastructure. Our ambition is clear: to build the most reliable, most used portable power network in Northern Ireland, then scale outward with purpose.” Contact: Charmaine McConville Company: PlugInMove Ltd Web Address: www.pluginmove.co.uk AIM-Dec25242
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