Q1 2021

100 | Q1 2021 Aug20268 Fantastic Furniture Firm Looks To The Future Formerly known as Cut Price Suites in Leicester City Centre, the work of what has now become Jaspers of Hinckley is nothing short of exceptional. So much so, that the firm has been recognised as the Furniture & Homeware Shop of the Year 2020 – Leicestershire in the latest issue of SME News Magazine. Join us as we profile the firm to find out more about what it has to offer to clients in the Leicestershire area, as well as the wider United Kingdom. For more than thirty years, the work of Jaspers of Hinckley has seen it become the UK’s premier retailer of graded sofas, chairs, sofa beds, corner sofas, and more. Since moving to Hinckley Town Centre in February 2018, the firm has achieved bigger and better things. Today, the firm only deals directly with some of the top manufacturers in the United Kingdom so that it can pass the huge savings on its customers. Everything that they see when they are perusing the shop is in stock and ready to go at a moment’s notice. What’s more is the fact that that same stock can be delivered nationwide within just a matter of days is needed, and all of the furniture comes with a twelve month warranty. If, for any reason, a customer cannot get to the store to try and test the sofas or other furniture, then they have no need to worry. Most of the furniture items themselves can be seen in the big stores at most retail parks. Jaspers of Hinckley has always been about providing furniture from top brands at affordable prices, as well as a wide range of accessories and décor. The core values of the business have also not changed over time, as it still seeks to help its customers find that missing piece of the puzzle to complete their family home, and to do so whilst providing the best customer service possible. Despite the growth that Jaspers of Hinckley has experienced over the last few years, as well as the change in both name and location, the firm’s core values have remained the same and it’s commitment to the customer is unwavering. What has changed, however, and what continues to mark out Jaspers of Hinckley as different from its competitors is that products that it sells, and the way it deals with its customers. All staff are trained to provide customer service in a manner that is both friendly and non-invasive, simply offering assistance when needed and opinions when requested. Jaspers of Hinckley as a business will no doubt continue to grow and achieve excellence because of this commitment to outstanding customer service. In this retail industry of today, listening to the customer and understanding their needs is absolutely imperative. Due to the fact that Jaspers of Hinckley listens to its customers and takes the feedback from them on board before applying it to the way the store is run, the firm’s processes and procedures are sure to mean more excellence is on the horizon. Coupled with the fact that Jaspers of Hinckley takes great care in what stock is ordered in, and how that stock is presented, the business is on course for greater things than ever before. However, despite the wealth of success that Jaspers of Hinckley has achieved over the last thirty years, there have also been challenges aplenty. Most recently, the developments in the United Kingdom caused by COVID-19 have meant that changes to shopping have undoubtedly affected the firm. As a countermeasure to these changes, Jaspers by Hinckley has seen a huge uptake in its online shopping orders being placed, as well as over the phone, for both the delivery service and the Click & Collect service. In terms of upcoming developments to the store itself, there is a new café that will soon be opened inside the store, as well as ongoing improvements to the overall layout of the retail space. As lockdown continues to persist, there are also advancements being made to the online shopping experience through the website. Ultimately, Jaspers of Hinckley is a business that knows what it means to survive, having stuck around for more than three decades and been through various transitions. As the United Kingdom continues to face uncertainty and instability for some time yet, Jaspers of Hinckley is a beacon of hope that life can, and will, return to normal. When it does, shoppers can return to furniture stores like this one and ensure that their home is absolutely perfect for them. Company: Jaspers of Hinckley Ltd Contact: Gareth Hancock Website: https://www.jaspershome.co.uk/