Q1 2021

118 | Q1 2021 installed to ensure projects are aligned with current legislation. Once the event has ended, AJC will return to the site to remove the lighting schemes, ensuring the site is left just as it was found. When the lighting is not in use, clients are able to store it in AJC’s warehouse for a small fee, where it will be fully insured, photographed, tagged on arrival and dry stored in alarmed and CCTV-covered premises, safe and protected until their next use. AJC Electrical Contracting Whilst AJC may now be known across the UK and Ireland for its exceptional lighting displays, its roots remain in electrical contracting services. Since its inception, AJC has built long-term relationships with a broad clientele that relies on the team for a myriad of electrical services. From installing floodlights and hinged lighting columns for Dundela Football Club to complete electrical fit outs of various sites of the Caffè Nero brand across the UK and Ireland, AJC is on hand to offer all the electrical contracting required to keep businesses running smoothly. Moreover, as part of the Euronics Buying Group, AJC Electrical Newcastle is a retailer and wholesaler of a large selection of white goods, from cookers and refrigerators to a myriad of built-in appliances. The shop also supplies home entertainment systems and products including LED and Smart televisions, WIFI and Bluetooth speakers and surround sound systems, and other smart home solutions. In addition, AJC Group employs its teams and expertise in both illuminations and electrical contracting to deliver event production services for conferences, seminars and live events. Clients are able to benefit from technical support in staging, AV, lighting and more to create truly unforgettable events. These include the illumination of landmarks in the rumoured burial place of St Patrick, Downpatrick, in celebration of the saint’s festival, a bespoke inaugural fashion show, and an enchanted winter garden that has welcomed guests to Antrim’s Castle Gardens year after year. These wonderful, memorable events could only be achieved by the cohesive blend of technical engineering skill and whimsical creativity that AJC has become synonymous with across the UK and Ireland. The AJC Family As AJC Group has grown over the years, its goals and targets may have changed, but its client-centric approach has remained consistent. “Our customers mean everything to us and our bespoke service sees our clients returning to us, time after time,” says co-Director, Declan Murdock. “For this reason, we are truly unique in our approach to creative solutions.” By putting its customers at the centre of its focus, AJC has seen remarkable retention of clients and their business over the years, with many of them referring the group’s service to others as well. As such, AJC invests heavily in its customer service team, ensuring that the team meets and exceeds expectations in every element of the service, adhering to creative directives and budgets and answering all queries and demands effectively and efficiently. From its offices in Downpatrick, London and Perth, AJC dedicates itself to building sustainable, trusting relationships with its clients based on open and honest communication. As a result, the clientele that has been accrued over the past thirty-five years is now vast, with many clients returning each year and relying on AJC to bring their creative visions to life on time and on budget once more. Yet the AJC team is not one to rest on its laurels and be satisfied with everything that it has achieved so far. “We have a vast existing client base, but we also have a dedicated sales teams to answer queries from our current client base and to contact new clients,” says Declan. “Our products and services are known throughout the UK and Ireland, giving us as a company an advantage as customers will contact us directly for our services having seen our previous work and recognising that no other company offers services like ours.” AJC is committed to maintaining the high standards that it has become so celebrated for, and as such, invests time and resources into its team. “As AJC is a family-run business, we keep that culture within our business,” Declan tells us. “We all collaborate together on projects so that everyone is involved in the process.” As a result, there is a sense of shared pride across AJC, which sees every member of the team committed to their own personal development in order to contribute to the firm’s overall evolution. Regular staff training and incentive programmes enhance the culture of growth that forms the core values of AJC, and is an essential attribute in any additions to the team. Recruitment is consequently a rigorous process in which candidates are verified to have the same drive and self-discipline as the rest of the high calibre team, and are onboarded through a programme of training that ensures every team member, whether have been with the team for a year or thirty-five, upholds the same standards for excellence. The strength of the AJC team has rarely been so clear or so necessary than in the last year, which has seen a myriad of risks and challenges in everything from Brexit to the Covid-19 crisis. Despite such adversities, AJC has also been faced with a sizeable but exciting challenge in managing its phenomenal growth, which has been driven predominantly by the increased demand for outdoor events that are more ‘Covid- friendly’. AJC has adapted to accommodate its growth, implementing new systems and doubling down on its existing client base, as well as offering cutting-edge industry training for its teams to boost their skills even further. As such, many of the challenges that have confronted AJC over the last year have paled in comparison to its primary mission: to give their clients something amazing. To that end, AJC is putting plans in place for the year ahead that will enable the group to continue doing what it does best, stabilising the business in the current economic climates and facilitating steady growth and development. In doing so, AJC will continue to honour its commitment to its customers and the population of the UK and Ireland to deliver inimitable electrical services and stunning lighting schemes that will dazzle and amaze, creating wonderful memories that will be cherished for many lifetimes. Contact: Declan Murdock Company: AJC Group Ltd Web Address: www.ajc-group.com