Q1 2021

123 | Q1 2021 Sep20549 Eyes on the Prize Born from a genuine adoration of the artistry and skill of lash care, Luxury Eye has flourished in less than a decade to become a leading international lash technician trainer and distributor of premium quality lash products. Headed by award-winning lash artist, Helga Toth-Halapi, based in Witney, Oxfordshire, the Luxury Eye team spans continents, united in their passion for all things lashes. Founded in 2014 as Helga Lashes by the award-winning eyelash stylist and trainer, Helga Toth-Halapi, Luxury Eye has blossomed in less than a decade to become a leading, international enterprise dedicated to lash care and products. The transformation from Helga Lashes to Luxury Eye coincided with the brand’s expansion in November 2017 to launch its own range of high quality, professional products that guarantee accuracy and excellence. Helga’s love of lash care was born from watching lash artists at work, marvelling at their artistry and creativity. Inspired by the skilful craftsmanship of those artists, Helga began training, entering and winning numerous competitions and establishing herself as a leading lash artist across Europe. Her skills in creating lash looks that were perfect for every day, holidays, and occasions became highly sought after by clients whilst her unparalleled knowledge was sought by fellow and budding lash technicians. Thus, Helga used Helga Lashes as the launchpad for Luxury Eye, an international distributor and training academy that was devoted to all things lash care. Less than five years later, the company is present in fifteen countries, with thirteen distributors and a team of fourteen trainers that is continuously expanding. “Advancing skills and knowledge is essential to stay ahead and successful within the beauty industry,” Helga states. Moreover, with the global lash industry seeing exponential growth, Helga’s team of trainers are similarly becoming increasingly sought after to share their insights into the complex artistry of professional eyelash extensions. Accredited by Professional Beauty Direct, Luxury Eye’s selection of workshops and courses offer comprehensive training for all levels of ability, giving lash technicians around the world the confidence and skills to deliver superior quality lash extensions for clients. Helga invites all those interested in beginning or developing their own careers in lash care to get in touch. The excellence that Luxury Eye distributes to lash technicians and their global clientele begins at its centre, with Helga running thorough personal testing of all her products at her base in Witney. Helga then consults her Distributors and Brand Ambassadors to try out those products, ensuring that they agree each and every one meets a standard of perfection that they will take pride in selling. Providing everything a lash technician may need, from eyelashes and lash adhesives to organisers and lash palettes to hygiene and sanitation products, the Luxury Eye online shop boasts a vast offering. Luxury Eye releases new products every month, taking great care in ensuring every item is of the highest standard and supports clients in staying at the cutting-edge of trends and technical advancements within their industry. It is only by stocking the tools for all the latest trends that Luxury Eye can stake its claim as the leader of its market. The comprehensive offering of Luxury Eye is only enhanced by its devotion to exceptional customer care. From hand-packaging every order with care and attention to listening and responding rapidly to all customer enquiries to supporting and encouraging budding and established lash technicians around the world, Luxury Eye has truly positioned itself at the heart of a positive network of fellow lash enthusiasts. It is this love and profound knowledge that empowers the brand to maintain its high standards of excellence and to drive towards continued successful growth. Indeed, despite having moved into a new UK warehouse only a year ago, Helga and her team are already finding themselves opening a second warehouse in the EU. This is not only to accommodate for the growth and to provide even more lash equipment but also so that EU customers can avoid the custom charges that Brexit has now placed on those customers. “We would be nothing without the support of our valued customers and we appreciate all of their support,” says Helga. In return, Luxury Eye has built its plans for the future around their needs, dedicating itself to supporting clients in any way it can. Company: Luxury Eye Contact: Helga Toth-Halapi UK Website: www.luxuryeye.co.uk EU Website: www.luxuryeye.eu Helga used Helga Lashes as the launchpad for Luxury Eye, an international distributor and training academy that was devoted to all things lash care. Less than five years later, the company is present in fifteen countries, with thirteen distributors and a team of fourteen trainers that is continuously expanding.