Q1 2021

129 | Q1 2021 Jun20414 Providing for Partygoers Worldwide Based in Rugby, England, Fancy Me works hard to make its customers fancy dress shopping experience the best it can be. Fancy Me Ltd. is an online sales platform and party gear retailer that sells a wide variety of wearable and otherwise fun party costumes and accessories. It sells a diversity of wigs, accessories, and party products that are sure to enhance any party, with one of the biggest ranges in Europe. Its products are bought by and delivered to a worldwide clientele, and it takes great pride in its friendly and efficient customer service model. Even with offering thousands of products and receiving orders from across the globe, it is dedicated to maintaining a policy of same-day dispatch for its customers to be able to get their products as soon as possible. Fancy Me was founded in 2012, and as it approaches a milestone in its age, it finds that it has become one of the leading fancy dress and party gear retailers and stockists in the UK. This of course has made for steep learning curves in places, but the bumps in the road that this company faced have only made it more determined to reach for further success. It stocks popular costumes across a variety of themes and genres, too, giving its customers the best range possible. Its costume offerings include Disney characters, Marvel heroes, DC Comics heroes, Where’s Wally licenced products, and other brands and IPs that are a big hit with both children and adults. In this way, it also caters to a myriad of sizes, shapes, and ages, ensuring that everyone can attain the party look they wish to achieve. When shipping its goods out to its customers, it only uses quality couriers that it can trust, and posts its items through the Royal Mail’s tracked 24-hour special delivery systems. Abroad orders are shipped with DHL. It operates in this way to do all it can to reassure customers that their good will arrive as quickly and safely as possible. It also welcomes customers to come in person and collect their orders from its CV21 Store. It is at this store that it also offers a policy of encouraging customers to come in and try things on to check for fit. Open from 9:30 am to 4:00 pm from Monday to Friday, its store front is manned by friendly and helpful sales associates that give Fancy Me’s customers a one to one service. This care for the customer and person- focused approach means that everyone can leave feeling happy and catered to, and with a costume that they will feel confident in for their upcoming party or event. It can even order in products and items; if a customer cannot find what they are looking for through its website, it also operates on a policy of striving to supply for that demand. When a customer comes to it with a direct request for a particular product, it will do its best to find and stock it, and can be reached through its website, its storefront, or its popular social media pages. All its staff have extensive experience working with the company, with no staff member having been with the company for less than three years. In addition, its pet range is one of its most wildly popular services, with the largest range in the UK and one of the largest in Europe. In tapping into this niche yet large market, it has gained notoriety by visiting pet shows, graining feedback from Instagram pet accounts, and conducting extensive market research. Fancy Me’s products were used by Rubies UK to pitch to Disney, showing the growth and potential of the pet and dog garment market in the UK. After this pitch, Disney did indeed bring out its very own range, showing Fancy Me’s influence within its industry. Furthermore, this year it has gone one step further than purely retail, creating its first product that will hit the market this year at Halloween. Recently having launched in America to great success, it has grown its business exponentially, now serving 12 different channels in five different languages and shipping to 73 countries in October alone. Furthermore, despite the tumult and challenge of the past year that saw one of the most difficult years on record for Fancy Me, with revenue streams being hit by store closures and changing buyer habits, it has pulled through. After enjoying one of the most successful Halloweens to date, it has found additional suppliers, and even more unique products. Going forward, it will be looking to further capitalise on this success. In February, it launched in the United Arab Emirates, and after October saw huge growth in the region. It is also looking forward to opening its first pop-up shop this Halloween, responding to a gap in the market that was made when both costume shops in its town closed its doors. Company: Fancy Me Ltd Contact: Sammantha Selby Website: www.fancy-me.co.uk