Q1 2021

89 | Q1 2021 Nov20317 Formidable Force Based in Cambridge and committed to serving small businesses, WebWorksWell a digital marketing agency with a difference. We chat to Mark Layzell about the firm and its unique approach which is the key to its continued success. Founded in 2007 WebWorksWell is a multi-channel, award- winning agency that specialises in cost-effective digital services. Encompassing all aspects of digital marketing, WebWorksWell offers website design, digital marketing, social media, SEO and PPC, with a focus ensuring that your online presence reflects your business perfectly. “Basically, we offer everything the small business needs to grow and succeed,” explains CEO and Founder, Mark Layzell. “We develop the marketing strategy which will lead to business growth and provide the tools and services the business needs to implement their strategy.” Founded in 2007 with the aim of making sure a company’s online presence reflects its audience and philosophy, Mark and the team understand that marketing alone isn’t enough, so it will even connect clients with other like-minded business owners to join up their marketing activities to make sure all services are relevant to every small business’s needs. “Joining up every stage of the marketing process - the strategy for success, the tools that deliver that strategy to get the right results and the online presence that expresses the business clearly to their potential audience - are all crucial to success.” It is this joined-up approach and the sheer depth of experience and knowledge that Mark believes makes WebWorksWell so successful. Marketing isn’t a one-size-fits-all and the time that the team invest in getting to know a business is key to finding the right solution for them. “What works for an online retailer and what works for a hi-tech start-up will be completely different,” he highlights. “So we make sure the services offered for each is tailored to their needs.” Most of WebWorksWell’s marketing services include an element of business coaching – so it is not just providing the digital marketing components, but also equipping the business owner with the skills and knowledge they need to build and grow their business in a sustainable way. The business marketing school also brings business owners together with others at a similar stage so they are all able to grow with their businesses together. “We are leading partners with Keap (providers of the Keap and Infusionsoft platforms) who are market-leading marketing and CRM software providers. That means we have access to tools that can support and help business owners manage their growth effectively.” WebWorksWell works with small businesses of all kinds who are focussed on business growth and want a joined-up service for all their business support. “Clients usually come to us looking for one thing – a website or some coaching or help with their automation. Essentially, they are looking for the answer to a problem and see that one intervention as the way to do that. They stay with us because they realise that any one intervention is going to be less effective if it is addressed in isolation.” The team at WebWorksWell are also of utmost importance to the success of the business. Mark explains that he doesn’t consider the company’s employees as “staff”, instead he sees them as a group of multi-disciplinary experts in their field who have come together to create a formidable force that is second-to-none. “Our web designer, our content creator, our social media experts and our technical developers are all business owners in their own right,” he enthuses. “Each has similar drive and values to us and they are equally committed to delivering excellence to clients. The added advantage is that each of these partners knows what it is like to run a business, so they come with an additional level of insight.” The group is always looking to expand and, currently, Mark is working on developing a national business support network, which is to be launched in Cambridge first, giving businesses access to the local support and experts they need. The aim though, is to expand this into other cities around the country and then, ultimately, take it worldwide. Mark describes having WebWorksWell onboard for your company marketing strategy is a bit like the difference between having a friend and a best friend: “Your friend will tell you what you want to hear – your best friend will tell you how it is. That’s us. Giving our clients the hard truths they need to hear but ready to guide them forward in the right way.” Company: WebWorksWell Contact: Mark Layzell Website: www.webworkswell.com