16 | Q1 2022 Dec21543 Best Interior Design Business – Highlands With an extensive, highly sought after portfolio, Fabrik Magik has been weaving mystery and enchantment into every client purchase. Recently recognised in the SME News’ Awards, eminent soft furnishing supplier Fabrik Magik Interiors Ltd has gone from strength-to-strength over the last couple of years. We profile the firm to find out more. Based in Inverness, Scotland, and owned and operated by Director, Fiona Russell, Fabrik Magik Interiors Ltd (Fabrik Magik) offers high-end furnishings for both private and contract clients, taking great care to supply the best possible finishes and quality, as well as offering a personal service from an experienced team. Having been in the soft furnishings business for more than 30 years, Fiona prides herself on the reputation that the family-run firm has built up and ensures that she treats all her customers and staff members as part of the extended family. “All staff, both past and present, are part of the Fabrik Magik Family,” she enthuses. “This is totally justified as every single one of them have brought their own personal style and fun to the business. We also have many long-lasting friends who were initial clients of ours.” Fabrik Magik has seen repeat customers, as well as new customers through word-of-mouth referrals, bringing in work from all sources and all across the globe, including Canary Wharf London, Edinburgh, South Africa, as well as many other destinations. The company has also supplied fabrics to Europe after visiting holiday makers have taken a shine to interiors at the accommodation they have stayed at, and thus sought out Fiona and her team for their assistance. “Our exceptional service and our policy being the same for ‘Prince and Pauper,’ ensures that the standard we like to meet is the same for both, and we do not differentiate,” she elaborates. “We try to get to know our clients’ preferences and what suits the individual person or premises and gently guide them to new or alternative ideas that they may not have considered. Every individual sees pattern and colour differently from another so, between us, we can put forward multiple ideas that a client can consider.” As well as providing unique designs, beautiful fabrics and great customer service, Fiona is also extremely conscientious when it comes to sustainability and is particularly concerned about the problems created by single use plastics. She has made it her mission to filter out its use in much of her work, substituting it with more ecological products. “We have sources of fabrics which specifically have been manufactured from recycled plastic and sustainable sources and look forward to embracing the market as it evolves into a more ecological place,” Fiona adds. Despite the Covid-19 pandemic wreaking havoc throughout the United Kingdom, Fiona and her team saw an unexpected benefit due to the boost to the tourist trade in the area – as more people took staycations instead of travelling abroad for their annual holidays. In the wake of being recognised in the SME News’ Awards and named Best Interior Design Business – Highlands, Fiona has one main aim as she moves the company forward and that is to keep going no matter what life may bring. Contact Details Contact: Fiona Russell Company: Fabrik Magik Interiors Ltd Web Address: www.fabrikmagik.co.uk
RkJQdWJsaXNoZXIy MTQxNTg3MQ==