SME News Q1 2025 / 16 Frontrunning Family-Run Business Setting New Standards in Client Service When selecting vendors within the construction industry, it is important to seek out a company with a prestigious reputation.. Renowned for its quality products and integrity of service, Lawsons is a firstclass company that serves as a pillar of its community by delivering the very best products on the market, alongside top-tier customer care. We speak to Ciaran Morton, Group Marketing Director of Lawsons, as the company is recognised for its excellence in the 2025 Business Elite Awards. Lawsons was established in 1921, and is the largest independently owned timber, building, and fencing merchant in the South and East of England, with branches ranging from Lincolnshire to the South Coast. With 35 branches, more than 765 employees, and a fleet of 135 vehicles, Lawsons now encompasses an expansive range of brands including AVS Fencing and Landscaping, Witham Timber, The Landscape Centre, Oxford Fencing, and Briants of Risborough. A common challenge for any business growing at a rapid pace is to sustain its focus on core values whilst enhancing service levels. As a family-business with a prominent employeefirst ethos, the quickly expanding Lawsons has successfully acquired and integrated five companies and ensured that new colleagues are quickly transferred to improved employment conditions. Unlike other businesses in the market, the Lawsons family believes that the successful growth of the business is predicated on the wellbeing of their staff and the opportunities that the business creates for employees to develop and grow. The expansion of its branches has created a number of development pathways, which in turn nurture commitment and passion throughout the team. This approach is stringently upheld by the third generation of Lawsons to run the business and is believed to directly translate into outstanding results. This has certainly proven prosperous for Lawsons, a company whose employees are the cornerstone of its success. “A key differentiator of Lawsons is our knowledgeable and friendly staff,” Ciaran tells us. “All customers, whether trade or the general public, are welcomed into our branches and are able to discuss their projects, seek advice, and have the opportunity to view a vast array of quality materials in a safe and friendly environment.” Lawsons stocks an extensive range of supplies from a number of prestigious brands, especially fencing supplies, garden buildings and landscaping supplies; alongside a wide range of building materials including timber and sheet materials; various types of bricks; roofing, and drainage supplies; insulation and drylining; decorating materials; windows, doors, and joinery. The company also has a specialist; lofts and steels division. The company is also one of the largest sleeper providers in the country, with hardwood and softwood options in a range of sizes and colour treatments complemented by a wealth of aggregates, soils, and barks. Alongside this, every branch stocks a wide selection of tools required to professionally complete any project large or small. At its core, Lawsons prides itself on not only maintaining an extensive range of quality products, but also on providing outstanding customer service to trade customers and the public. Its exceptionally client-centric capabilities have earned the Lawsons numerous five-star reviews across Trustpilot and Google, in addition to the title of Best Landscaping Supplies Retailer 2025 – South East England. “I have been using Lawsons for about ten years, generally for small DIY projects around the house,” reports Marcus. “They are always super knowledgeable, patient, and friendly. I always come out of there with a good feeling. In fact, I have actually started to compare all customer service I receive to that provided by Lawsons, as the company has very much become the benchmark.” “Unbelievably fantastic customer service,” Matt states. “I rang Lawsons in despair having been let down terribly by another vendor. Lawsons answered the phone immediately, confirmed that they had a shed to fit my needs, and delivered it the next day! Not only that, but the delivery team could not have been more helpful, going above and beyond to help me move the parts from the kerbside to my front door. I cannot recommend Lawsons highly enough.” “Extraordinary service – both in providing the highest quality product and customer service,” says Dan. “It is a delight to still be able to do business with a true, London-based family-run business that is both established and yet fully up to date, offering a genuinely competitive edge. The result of my order is amazing and has completely transformed our garden! It has been such a delight, and we would definitely use Lawsons again – we couldn’t recommend them more.” Contact: Ciaran Morton Web Address: www.lawsons.group Jan25399
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