SME News Q1 2026/ 22 Fractional CFO Support for Scaling Tech Businesses Decoding finance to accelerate business growth, Finance Director London Ltd helps tech businesses access financial expertise that is usually reserved for big businesses. Led by a team passionate about finance and dedicated to enabling small businesses grow, Finance Director London combines strategic insight with operational expertise. This approach has resulted in its recognition as the Best Fractional CFO & SME Finance Partner 2026. To find out more, we caught up with Catalina Cotoara, its managing partner. From offering strategic guidance to strengthening financial foundations, Finance Director London acts as a long-term finance partner to scaling tech businesses, turning over from £0.5m to £5m per year. What sets the company apart is the way it fosters partnerships as it works closely with founders and leadership teams to transform their plans into something sustainable and scalable. It does this by combining strategic financial thinking with a human approach, taking time to understand the challenges and opportunities inherent in running a growing tech-sector business. Catalina founded the business to bridge a financial knowledge gap she repeatedly observed in growing businesses: talented founders with strong products and vision, but without access to senior financial leadership. Many entrepreneurs come from non-financial backgrounds and are expected to make complex financial decisions without the right structures and visibility. By ensuring the finance function runs smoothly and that entrepreneurs can access the right information at the right time, Finance Director London enables them to make informed decisions, reducing the stress of running a company. With more than 20 years of experience as a CFO, financial controller, and accountant, Catalina has a deep understanding of what is involved in growing and sustaining a successful business. She loves using this knowledge and her skills to help tech businesses turn their ideas into success. What drives Catalina is seeing the impact that making the right financial decisions can have, from reducing stress for the management team to unlocking growth and stability for the business. Partnering with an experienced financial director gives growing businesses access to actionable, forward-looking insight. Finance Director London combines CFO-level strategic expertise with a personal approach to offer customised packages tailored to companies navigating the complexities of scale. The deep sector expertise and SME proficiency make it ideal for partnering with scaling tech businesses. Finance Director London’s core service is its fractional CFO support, which sees it act as an embedded financial partner rather than an external adviser. The result for clients is clarity, confidence, and control of their numbers, as well as improved cash flow management and the strategic insight to support accelerated growth. This service helps SMEs move beyond the surface-level activity metrics they often focus on and instead emphasise those which drive genuine value: margin, cash, unit economics, and long-term sustainability. The support it provides is tailored accordingly, so whether a client needs help navigating cash flow pinch points, planning for their growth, or making complex decisions with confidence, Finance Director London is there when it is needed most. As it delivers these services, guiding the company is the genuine commitment it has to the success of its clients. Catalina and the team love a challenge, and they take real pride in being a partner to businesses that are building something meaningful and changing the world for the better. “Our role isn’t to report on the past. It’s to help you make better decisions before resources are committed, assumptions harden, and opportunity cost creeps in.” Clients often describe Finance Director London as a trusted team member in the room, but without the cost of a full-time hire. From guiding companies through periods of tight cash flow to advising on system implementation and long-term strategic planning, the firm becomes part of the operational fabric of the business. Alex Matthews, CEO of Percept, stated: “Cat and her team at Finance Director London are just fantastic.” Similarly, Tim Page from Envelopers said: “Our relationship with Finance Director London is incredibly valuable to us, and engaging with them is critical to our success.” By working alongside founders as a strategic finance partner, Finance Director London Ltd helps transform ambition into structured and scalable growth. Its services are ideal for those looking to gain clarity in their numbers, improve profitability, and make strategic decisions based on data, not just instinct. If any of this resonates, more can be found at the link below. In closing, Catalina added: “If you want to build a business that is focused, resilient, and genuinely creating value, we’d be happy to explore whether we’re the right partner for you.” Contact: Catalina Cotoara Company: Finance Director London Ltd Web: https://www.financedirectorlondon.com/
RkJQdWJsaXNoZXIy MTUyMDQwMA==