SME News Q2 2025 / 20 Compassionate Funeral Services in the West Midlands For nearly a decade, Jennifer Ashe & Son Funeral Directors has been serving families across Staffordshire and throughout the West Midlands during difficult periods of loss. Knowing firsthand how tough it can be to lose someone close to them, the team behind this family-run business offer compassionate support to all clients, with their wide range of services making sure that the bereaved are given fitting send-offs. Named as the Best Funeral Directors 2025 – Midlands, we explore the business in more detail below. When their adored mother and grandmother Norma passed away in 2016, the mother-andson team of Jennifer and John Ashe decided to set up this funeral directors in her memory. From the very beginning, it has been the aim of Jennifer Ashe & Son to deliver the level of respect, care, and support that they themselves sought after during their own loss. As a result of both its family-oriented service and the comprehensive funeral packages it offers, the business has become a trusted name across Staffordshire and the Black Country. Covering many of the towns in the southeast of Staffordshire as well as the cities of Walsall, Wolverhampton, and Birmingham, Jennifer Ashe & Son has six funeral homes spread across the region, ensuring it remains local and accessible. From these locations, the team deliver a variety of funeral options, ranging from more traditional cremation and burial services to something more simple. This may include a direct cremation, which has become more popular in recent years due to budget or because it aligns with a person’s final wish. Regardless of the type of farewell they are after, Jennifer Ashe & Son has recognised the value of offering its funeral services to clients in the form of upfront packages, with this removing the stress of having to sit down and work everything out, whilst still ensuring that nothing is missed and that every consideration has been thought of. There are many of these packages to choose from, and each one can be amended to see that a more bespoke funeral is delivered, underpinning the business’ truly compassionate nature. Alongside the funeral or cremation services themselves, the team at Jennifer Ashe & Son pride themselves on their impeccable attention to detail when it comes to every element of a send-off. From the in-house florist creating the most beautiful flower arrangements to the team at the business’ sister company, Jennifer Ashe & Son Memorial Masons, taking care of a headstone, this full-service approach sees everything provided to make sure that the life of a loved one is suitably honoured with a tribute fitting of their unique personality. “We own and operate our own fleet of modern Jaguar hearses, along with vintage, horse-drawn, and motorcycle hearses, ensuring we can accommodate any preference.” To make sure John and the team uphold their promises at every turn, they make themselves available to their clients 24/7 – knowing full well that grief does not sleep. Whether to help, guide a person through the process, or even simply to listen, the fact that someone is always on the other end of the phone makes all the difference. It is as a result of this that calibre of service that Jennifer Ashe & Son has featured in the funeral directors category of the local Best of Three – Walsall awards programme every year since opening its doors. On the back of this consistent recognition, the business had a pledge last year to do its part for the local communities that are so supportive of what it does by giving back to them. Partnering with the likes of charities, community groups, and other local businesses, Jennifer Ashe & Son did everything from sponsoring events to donating money. 2025 has already seen the business double down on this pledge, something the recent opening of its newest branch in Oxley, Wolverhampton, will contribute to further in the coming months. As it continues to grow and evolve, Jennifer Ashe & Son Funeral Directors remains driven to deliver the best possible services and support to families throughout the West Midlands. Even though Jennifer Ashe is now retired, the ethos that she and John and established the business atop of remains strong, with the everlasting that impact Norma had on the both of them also continuing to be felt to this day. Reflecting this passion through its memorial services, this is a business more than worthy of recognition in this programme. Contact: Faye Yardley Company: Jennifer Ashe & Son Funeral Directors Web Address: https://jafunerals.co.uk/ Feb25181
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