Q: What inspired you to found Jaccountancy UK Ltd, and what is the firm’s mission? A: As someone who is proudly gay and lives with ADHD, I’ve faced my fair share of challenges. But I chose to channel that energy and focus it into something purposeful. At 23, I started self-studying AAT in-between my jobs, and within 24 months, I’d completed every AAT qualification and became a recognised qualified Accountant. During my studying I was able to swap my call centre job for the role of accounts assistant and quickly became the financial director for the business, before the employer eventually transitioned into a client of Jaccountancy. A week after my final AAT exam in June 2019, I was recognised as AAT Member of the year and I launched my company, Jaccountancy, with no investors, no pitch deck, no plan, and no formal training then what I have taught myself. I’m 31 now, and as we approach Jaccountancy’s 6-year anniversary, we’ve grown to a team of 14 operating at our Jaccountancy headquarters. The name itself is personal — “Jaccountancy” starts with ‘J’ because the difference is me, it’s my dream and, it’s not just my dream anymore. Monday to Friday, I see 14 incredible people walk into our office, building this dream alongside me and to me that is a real privilege. Q: Jaccountancy offers monthly subscription packages for accounting services – such as Solo and Solo+ for individuals, and Micro, Starter, Standard, Premium, Ultimate for companies. How do these subscriptions provide flexibility and clarity for small business clients? A: At Jaccountancy, our monthly accounting subscriptions are at the heart of everything we do — they’re how we make accountancy accessible, understandable, and affordable for real people running real businesses. This means unlimited support — meetings, calls, emails, bookkeeping entries, invoices, software use — no hidden fees, no “extras” for just getting the help you need. We’ve built tailored plans to match where people are in their journey. Solo and Solo+ are perfect for freelancers and self-employed individuals, and as businesses grow, they can move smoothly into Micro, Starter, Standard, Premium or Ultimate — each one packed with everything that’s required. Q: What core values guide your work at Jaccountancy, and what advice from your professional experience do you often share with small business clients? A: At Jaccountancy, everything we do is built on three key values: transparency, innovation, and real client care. Transparency means we keep things simple and honest — whether it’s pricing, communication, or advice. If something doesn’t make sense to a client, that’s on us to explain it better. Innovation is a big one for us too — and not just because we’re using tools like Xero, Dext, and our inhouse AI system, Jenius. Innovation is a mindset. We’re always looking for ways to do things smarter, faster, and better it’s our whole approach. In terms of advice: get the basics right. Open a separate business bank account. Keep your bookkeeping up to date. Use the tech that’s out there to stay on top of your numbers — and let us help you set up systems that work for you. I would also encourage everyone to use all the reliefs available — that’s why we build processes and dashboards to make everything easier to track and easier to understand. Jaccountancy is here to help plan, grow, and avoid those headaches before they start. Q: What are your future plans or ambitions for Jaccountancy? How do you see the firm evolving in the next few years? A: The next chapter for Jaccountancy is going to be our biggest yet — and honestly, I couldn’t be more excited. We expect to double our headcount over the next couple of years, bringing in even more passionate, driven people who believe in our mission to simplify and humanise accounting for small business owners. We’re not just growing for the sake of it — we’re scaling with purpose, to meet the rising demand for clarity, support, and smart accountants in a changing world. Q: How can small businesses get in touch with Jaccountancy if they’re interested in your services? We’ve made it as easy and stress-free as possible to get in touch — because we know business owners are busy and don’t have time to jump through hoops. Head to www.jaccountancy.co.uk, call 0330 122 2280, or pop into our office at The Maling Exchange, Hoults Yard. If you’d rather reach out directly, I’m always happy to hear from business owners — just drop us an email at [email protected]. Contact: Jay Wilson Company: Jaccountancy UK Ltd Website: https://jaccountancy.co.uk/ Accountancy shouldn’t have to be an uphill battle, which is exactly where Jaccountancy UK Ltd comes in. We learn more about Founder Jay Wilson’s story, as we recently awarded the firm with the title of Most Innovative Accountancy Practice 2025 – Newcastle in our Business Elite Awards 2025. Innovative Accountancy Jan25073
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