SME News Q2 2026/ 12 Steel City Wheels: Professional, Convenient, Affordable Alloy Repairs We heard more from Lucas Thomas, Managing Director of Steel City Wheels as the business was recently named Best Alloy Wheel Refurbishment Specialists 2026 – Yorkshire in our Business Elite Awards 2026. “We pride ourselves on providing great customer service and a fantastic product at a fair price. We don't aim to be the cheapest, but we do aim to provide the best possible service and outcome for our customers.” Steel City Wheels provides powder coating, custom finishes, diamond cutting, split rim solutions, welding, and wheel straightening, all under one roof. Ensuring it is professional and affordable, while staying of the highest quality and durability, Steel City Wheels guarantees a service its customers won’t forget. Managing Director, Lucas Thomas, has worked in the industry since he was just 16 years old, working with his father on his Snap-On tools route. He has experience in running his own dealing business and working in a busy car sales environment, and this shines through everything he does at Steel City Wheels. Lucas’ team are dedicated to their craft, and they have been since they started trading in 2024. Quickly becoming a trusted alloy repairs company, built on the advice that was given to him by my General Manager Tom Garratt when he worked for Vertu Motors. He continued: “The thing he said that really sat with me was ‘The standards of a business will never outweigh the standards of its management’. This really cemented within me, that excellence, drive and consistency all come from the top. I can't expect my team to work like dogs and not show that I can get in the trenches with them.” “We are consistently looking for ways to improve our service; whether through additional products such as the aftercare range that we offer or through additional services that increase the level of service that we provide.” Lucas added: “While increasing what we do offer, we never forget the core of our business is wheel refurbishment. Each quarter we complete a series of tests to make sure that our wheels meet our stringent quality control, and that the finish is hard enough to be able to meet the needs of our 12 month guarantee.” A happy customer shared: “Steel City Wheels offer a super service, and our reviewer has been very impressed with manager Lucas. Our reviewer has put his BMW vehicle in the hands of Lucas on two occasions. The measure of an excellent business is not only the quality of the product, but also how they manage the after-sales. Dealing with any concern from the customer, no matter how minor, is what Lucas and his team do, and our reviewer was 100% satisfied. We are pleased to award a 5-Star review.” 2026 looks promising as the company adds to its services while building on what it is well known for. With exciting plans in the pipeline, such as these: “There are a number of ongoing projects that I have waiting in the wings. I am hoping to head over to a company in Belgium in the coming weeks to look at how that provide a certain service, with the view to be able to offer the same here in the UK,” said Lucas. However, there’s so much more to come that will be fantastic developments and brilliant surprises to the market, influencing those to come. Watch this space It’s a pleasure to recognise Steel City Wheels as our Best Alloy Wheel Refurbishment Specialists 2026 in Yorkshire, and here’s to the years to come. Contact: Lucas Thomas Company: Steel City Wheels Website: https://steelcitywheels.uk/ Facebook: https://www.facebook.com/ steelcitywheels Instagram: @steelcitywheeelssheff
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