The UK’s adoption of electric vehicles (EVs) has been slower than anticipated, with EVs accounting for only 23.4% of total vehicle sales across the country in 2025. For countless drivers, the challenge isn’t transitioning to green travel but affording it. Tusker is an award-winning car benefit company that has set out to remove this barrier, working with organisations to offer car benefit schemes that provide employees with a more affordable way to drive an electric vehicle. As Tusker is named in the Business Elite Awards 2026, we spoke with Head of Business Development Cheryl Clements for more information. Tusker: Driving Planet Positive Mobility Forward -“Ultimately, our role is to make ESG something businesses can move forward on with confidence, turning ambition into practical, measurable progress.” Since 2009, Tusker has been on a mission to help the UK drive newer and more environmentally friendly cars. As the largest salary sacrifice scheme provider in the UK, the company works in partnership with organisations to create bespoke, inclusive car schemes that work for their business and employee needs. It has provided company car and tax efficient car benefit schemes for more than 15 years, playing an instrumental role in boosting planet positive mobility and supporting a brighter, more sustainable future. At the core of Tusker’s work is a desire to bring simplicity and affordability to the landscape of car benefit schemes. It aims to remove the complexity surrounding such schemes, offering a straightforward package that combines everything from vehicle choice and insurance to maintenance and support. This package is delivered as a salary sacrifice scheme that helps employees access a wide range of cars in a cost-effective way, providing businesses with a valuable, modern benefit without adding unnecessary administrative burden. “With over 17 years in the industry, we’ve built a deep understanding of what works for both employers and employees,” said Cheryl. “Today, we have over 95,000 cars on the road, giving us the insight and data to continuously refine and improve the experience we offer.” She added: “That data capability is a real differentiator. It allows us to provide informed, practical guidance to businesses, helping them make confident decisions around fleet, cost, and carbon impact.” Sustainability lies at the heart of Tusker’s operations, embedded into every aspect of the company. Since 2013, Tusker’s carbon offsetting initiative has offset both tailpipe emissions and, for electric vehicles, the emissions associated with grid charging for every salary sacrifice vehicle it has put on the road. Furthermore, its scheme encourages employees to accelerate the shift towards electric cars, helping organisations to take meaningful steps towards their own environmental goals. One way in which Tusker has reshaped the car leading landscape is through its Pre-Loved offering, designed to make electric cars even more accessible, particularly for employees seeking a cost-effective solution. By offering high-quality, electric vehicles that have had a previous Tusker driver, the company provides a more affordable entry point into electric driving without the employee needing to compromise on the overall experience. For employers, the Pre-Loved offering broadens the appeal of a salary sacrifice scheme, making it more accessible to a wider range of employees. For drivers, it provides a practical way to benefit from the scheme, with the same all-inclusive package covering insurance, maintenance, and support. Ultimately, it allows for greater flexibility and inclusivity, affording more people the opportunity to drive electric in a way that works for them. “What we’re seeing from customers is really positive,” Cheryl told us. “Many value the balance it offers: lower cost, shorter lead times, and the reassurance of a fully managed solution, without added complexity. It is also helping businesses make faster progress against their sustainability goals by opening up access to lower-emission vehicles for a broader group of employees.” Since establishing the salary sacrifice scheme, Tusker has empowered countless individuals and organisations alike. The results speak for themselves: Jet2 reported a 16% take-up rate in scheme’s first year, whilst Evri saw more than 1,000 colleagues enrol. 46% of Evri employees registered with Tusker and requested a quote on a car, whilst more than 300 ordered cars within the first four months of the launch. Lorraine Derivan, Head of Reward and Employee Incentives at The Watches of Switzerland Group, shared, “It feels like there’s something for everybody.” While Natasha Litchfield, Reward Advisor at Reed, commented, “When we started looking for another provider, Tusker stood out as having the systems and experience to deliver the levels of service we need.” For its unwavering commitment to simplicity, affordability, and sustainability – playing a significant role in reshaping the car benefit landscape – Tusker has been named the East of England’s Best Salary Sacrifice Car Scheme Provider 2026. Email: hello@tuskerdirect.com Phone: 0333 400 1010 Company: Tusker Web Address: www.tuskercars.com
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