Like many people who commit their life to helping others eradicate their alcohol dependency, UK sober coach Andy Smith has been through the hardships himself. Previously a daily drinker, Andy hit rock bottom in 2017, suffering from a continuous sense of foreboding that bad things were going to happen if he didn’t address his condition. However, given he was running healthcare companies across Europe at the time, he did not have time to sit in church halls or hear other people’s stories. He needed lasting results. And fast. Inspiration came from an unusual place for Andy, but the results of it hitting him were transformative. He quickly mapped out a process that he knew worked in the business world and applied it to his drinking. This was the foundation of Sober in Seven, an approach that sees people taught how to reprogramme their brain to not care whether or not they drink. As opposed to forced abstinence, where not having a drink feels like missing out, this method offers something better. Showing people how to stop drinking without AA or other such programmes, the near 100% success rate Sober in Seven has starts with the innovation, empathy, and positivity it brings to a space long associated with powerlessness and shame. The thousands of lives Andy has helped change for the better – saving marriages, restoring health and wellness, and supporting in overcoming mental health challenges in the process – is testament to his approach, which has recently been introduced as a community on digital platform Skool. This community, the Alcohol-Free Living Club, is free to join, and offers members the award-winning tools they need to shift their mindset, alongside peer and group support, drop-in Q&A sessions, and oneto-one support as needed. The paid options available include Andy’s acclaimed Freedom programme, the audiobook version of ‘Sober in Seven’, live events, guest speakers, and much more. Over 130 members have joined the community to date, and the feedback so far has been fantastic. Much to Andy’s delight. As one member of the community wrote to Andy: “I’ve dipped in and out of having an issue, mostly one I could handle myself eventually, and I always got the help I needed…but this time’s a bit different, and I need this community more than I can say.” Similarly, another member fed back: “Great session tonight with Chris. I love the fact everyone can be themselves. I’ve done AA to death and I think my subconscious relates ‘meetings’ to work and triggers me.” This shows how different Andy’s approach is from AA. In his own words, Andy shared more about the Skool initiative: “The new platform gives me scalable way to reach more people without losing the personal touch. I love working one-to-one with celebrities, business owners, and other public figures, but not everyone wants that or can afford it. This gives me an opportunity to help people at either end of the spectrum.” Excitingly, this is the just beginning for Andy, who is working on more new things to go alongside his community. Much of this involves focusing on the next step, which is helping people to maintain their momentum but also to take the next step. Many people get sober and then find themselves shifting from Googling questions like ‘how to stop drinking?’ to asking ‘what’s next?’ Andy is the perfect person to help guide people through this next step, as he has ridden the entire course of the Tour de France (three times), fat-biked across the Arctic, and even ridden across the Tibet all the way up to the Everest Base Camp since getting sober. He explained: “The learning I have gained on these challenges has greatly enhanced the offerings I give to people getting sober. Managing discomfort and imposter syndrome as well as using a proven path to break ‘impossible’ goals down into actionable steps has provided a powerful metaphor for people’s sobriety journeys.” Having channelled all of this into both Sober in Seven and the Alcohol-Free Living Club, Andy is more than fitting of being celebrated with this title. With Sober in Seven offering executive-to-executive coaching that truly works, by connecting on a deeper level and rooted in firsthand experience, individuals are finding themselves again. Peer-to-peer support and complete understanding of the pressures of being a leader helps Sober in Seven to deliver an unparalleled service that individuals will never forget, and this award is testament to the positive impact the programme continues to make into the future ahead. Contact: hello@soberinseven.com Company: Sober in Seven Web Address: https://soberinseven.com | skool.com/sober Helping busy and successful executives to reset their relationship with alcohol, Sober in Seven sees Andy Smith turn coaching, neuroscience, and online programme into a clear, actionable roadmap. More than 7,000 business owners, celebrities, retirees, and other individuals have already benefited from this approach, and we chatted with Andy for more following his recognition here as providing the Best Alcohol Reduction Coaching Programme 2026. Take a Break From Booze and Unleash Your Subconscious Mind
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