Q3 2023

When you were a youngster, did you have a favourite soft toy? Perhaps one that accompanied you everywhere, and snuggled up with you at night. Perhaps it was a comfort to you even during the pre-verbal stage, allowing a certain level of understanding to occur both for you personally, and for your carers too. After all, a child who throws their toys out of their cot hasn’t been adopted as an idiom for no reason. It quite clearly represents a moment of anger, distress, or anxiety. Building on this concept, Mood Bears are here to help children or adults to articulate strong emotions they may be struggling to express. It knows that people of all ages regularly go through a range of many different emotions. Sometimes they might be fleeting moments, or sometimes long-lasting, but often they can be difficult to cope with or fully articulate. Children especially might have difficulty identifying their mood, and expressing how they feel. Enter the Mood Bears, a range of 8 colourful, soft teddy bear toys, who are always there, and always ready to listen. They never judge, and can be trusted to respect the privacy of anything that is shared with them. If words are hard, they are also terrifically comforting objects just to cuddle. The current range of Mood Bears encompasses eight teddies, all representative of a different emotion. There’s happy bear, sad bear, angry bear, calm bear, nervous bear, hope bear, love bear and silly bear. All the toys have a distinctive colour that matches the mood associated with their name, based on colour psychology. Each of the bears also have distinctive paw shapes indicating the mood they represent, and designed to illustrate and reflect one of the eight important human emotions. Alongside the Mood Bears, accessories are also planned, and accompanying books telling the bears’ stories. “I originally created the bears from doodles that I was doing when struggling with my own mental health. I decided to have one made up and when it arrived, I knew that I had created something that could support others.” - Joanna Proud – Founder and creator of Mood Bears Mood Bears were originally created to help children and adults who might be struggling with being able to understand and communicate their emotions. They have since grown to be so much more, enabling use in a huge range of settings where it might be helpful to have an aid for people of any age to express how they feel. Even if you have the physical capacity to talk, sometimes it might just be too difficult. Hugging a bear, and gaining silent support can do so much to help. That is because Mood Bears are more than just an aid to communication, they are a provider of comfort. The teddies are currently used by several healthcare teams across the UK, including Birmingham Children’s Hospital, Leicester Royal Infirmary, and the Leicester Community Nurse Team. These institutions have recognised the invaluable support the bears can bring. With the NSPCC and Childline both reporting an alarming increase in stress and anxiety levels amongst young children, it is vitally important to find a way to support them. Mood Bears can provide that support perfectly, allowing children to select the bear that most closely represents how they feel, and receive appropriate help. Mood Bears are available in a range of different sizes, at different price points, and are committed to being made in as sustainable a way as possible. They are made using specifically sourced recycled fabrics, with the large teddies making use of around 16 recycled plastic bottles (PET), and the mini bears around 8. This is saving thousands of plastic bottles from going into landfill globally each year. It also means that these amazing bears are not only good for the health and wellbeing of people, they are an eco-friendly helping hand for our planet as well. Company: Mood Bears Web Address: www.moodbears.com Contact Name: Joanna Proud As seen on Dragon’s Den, Mood bears are designed to support mental health and wellbeing for children and adults, assisting them in expressing a full range of emotions. The company has been awarded the title Best Eco-Friendly Teddy Bears Range 2023 – UK, in the SME Business Elite Awards, following which we decided to find out more about its delightful cuddly offerings. Because Sometimes We All Need Someone To Talk To

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