SME News Q3 2023 | 38 “Within the profession of physiotherapy, there are multiple sub specialisms; our company Pure Physiotherapy focuses on the management of musculoskeletal (MSK) problems which include spinal issues, muscle and joint issues, management of osteoarthritis, and the recovery from injury,” Tom states. “In essence, we're there to maximise people’s functional ability to enjoy life and get the most from it. We provide support to the NHS, delivering care to over 42,000 patients per month as well as 8,000 patients per month in our private clinics. As a physiotherapy organisation, we are unique in the country both in terms of our geographical spread from Cornwall to Carlisle and Western-SuperMare to Southwold, we cover the breadth of the country.” Firmly established, with all plans in place to reach over 500 expert physiotherapists in the next year, the sky seems to be the limit for Pure Physiotherapy. In his closing comments, Tom discusses the company’s innovative research and partnership initiatives. “We have huge plans to innovate, develop, and expand how we help people over the next few years. In the last few years, we have grown over 100% and are projected to grow around 50% per year going forward. This is based on our innovation and genuine passion to deliver improved patient care in innovative and effective ways. “We developed our own musculoskeletal patient app which is now available on both Android and Apple platforms. This has recently won an award for being a free resource which is useful for patients not only in the UK but internationally. We are also looking to develop partnerships with new and existing organisations to improve accessibility for patients, whether young or old, to improve self-management and resilience. Our focus being to allow patients and the general public to get the absolute maximum out of life.” Pure Physiotherapy Contact Name: Dan Stowers, Marketing Manager Address: 6 City Road Norwich NR1 3AL Socials: Linkedin - https://www.linkedin.com/company/pure-physiotherapy Instagram - https://www.instagram.com/purephysiotherapyuk/ Twitter/X - https://twitter.com/Pure_Physio FB - https://www.facebook. com/purephysiotherapy Web Address: https://purephysiotherapy.co.uk/ Contact Email [email protected] Telephone Number: 0800 989 0031 PURE PHYSIO THERAPY A Leading Light in Physiotherapy Established in 2006 by Phin Robinson, Pure Physiotherapy has grown exponentially to now incorporate over 350 expert musculoskeletal physiotherapists. As SME News’ Best First Contact Physiotherapy Provider 2023, we spoke with COO, Tom Beadle to find out more about Pure Physiotherapy’s values, mission, and future plans. From the outset, it’s easy to see why Pure Physiotherapy is considered a dominating presence on the greater physiotherapy landscape. Over the last 17 years, it has cultivated a leading reputation for standout services and expertise. Today, it works with over 130 PCNs to deliver some 40,000 appointments annually to patients who require best-in-class physiotherapy. A notable benefit of this work, which Tom takes a moment to explain, is to remove pressure on GPs and frontline staff in the NHS. But that’s just the start of the company’s work. “Pure Physiotherapy has 22 clinics, including specialist sports centres with dedicated physiotherapists to assist the public and elite athletes with their rehabilitation and ongoing healthcare. Pure Physiotherapy has a set of clearly defined values that underpins everything we do. The name Pure Physiotherapy was chosen as it has a deeper meaning which relates to our values: P - Patients First. U - United Approach. R - Research Led. E - Expert Care. Our ethos puts patients at the heart of what we do, supporting our mission of ‘quality care for everybody’. Working together (United Approach), clinicians can use their experience (Expert Care) and expand their knowledge (Research Led) to provide the highest level of care to all patients (Patients First).” As you might imagine in this environment and industry, community also plays a large role in Pure Physiotherapy’s brand image, with a strong client base and internal culture that caters towards collaboration, enthusiasm, and expertise. As Tom continues to explain, “community is the heart of what we do”, and that informs how the team approaches a variety of other elements within the business. “A massive focus is placed on employee wellbeing. This collaborative approach allows staff to feel connected as a team, even when working remotely. Pure Physiotherapy also has an enthusiastic approach to our team’s development. We offer unequalled CPD opportunities to all employees, including free lectures, courses, and national CPD days where our entire team attend training sessions. This CPD has been adopted by the NHS as best practice.” “Within the next year, we expect to have over 500 expert physiotherapists working across the country focused on delivering quality and improving people’s lives.” This approach has worked to catapult Pure Physiotherapy forwards. Ensuring its team collaborates seamlessly, the company can focus on helping patients to the best of their ability. They’re all on the same page, learning and developing together in a pursuit towards perfection. This also helps combat any threat of stagnation – though that’s far from a possibility with everything the company has put in place since its inception, its position as a trailblazer long since solidified in the greater sphere of the profession. PURE PHYSIO SPORTS PURE PHYSIO MSK
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