Marketing services agency, Bark Like a Big Dog specialises in ‘big dog branding and content creation for small/ medium businesses, at prices everyone can afford. With bases on both sides of the Atlantic, the agency works with a range of clients in the UK and the USA. Headed up by marketing and branding guru, Joanne Timney, Bark Like a Big Dog is our Best Small Business Content Creation Agency 2023 - Hampshire. Let the little dogs bark like big dogs! Joanne Timney founded her business, Bark Like a Big Dog over 27 years ago. Today, the company has bases in Basingstoke and New York and specialises in the provision of outsourced marketing solutions for small- and medium-sized businesses. With a focus on content creation, lead generation, and branding, the team also handles mobile app launches, product launches, and event support. Working for a broad spectrum of clients including B2B, B2C, and bricks-and-mortar businesses, Bark Like a Big Dog’s customers come from a wide range of industries including legal, financial, technology, and hospitality. Joanne says, “Our values in relation to our work are simple: we’re human-centric, dedicated, and fun. Work must be a pleasure, so a great rapport between our clients and our team members is essential. We put our whole selves into our work and when the chemistry is right, creativity flows. Our approach hasn’t changed since we started the business. Our clients come to us, and they stay.” When it comes to taking on a new project, the team at Bark Like a Big Dog immerses itself in the client’s culture, industry, and objectives. By understanding their marketplace and where they fit, the team is able to begin the detailed onboarding process. This entails generating a marketing bible that covers everything from brand voice to tactical activity, to help the client achieve their objectives. Joanne tells us, “We measure everything so we can be sure that we’re always on track to deliver the results our clients need. We use a cloud-based project management platform which we’re able to invite our clients to join. They can see everything we’re doing and saying. For us, it’s 100% transparency all the way. With dedicated client managers and content producers overseen by highly qualified and experienced marketers, we’re able to offer a depth of strategic oversight that most creative and marketing agencies can’t.” Bark Like a Big Dog differentiates itself from competitors by specialising in neuromarketing. By basing its designs and strategic marketing programmes on the needs of the subconscious brain, the company is adept at attracting audiences. “The emotional brain makes over 95% of our decisions subconsciously. This means a consumer has decided long before they are aware of making a choice. We ensure all our work makes sense to the subconscious brain. This makes it incredibly impactful and efficient. Using neuroscience as the basis for our work also means we can make a small budget go a long way. Because there is less need for repetition, it’s more impactful and easier to interpret.” Bark Like a Big Dog’s last direct marketing campaign converted at an impressive 47%. And the company transformed another client’s investment of £50k to £3.74m. It has also recently helped a client achieve the coveted number-one spot on Google organic searches without any AdWords spend. Of course, staying ahead of the marketing curve can be a full-time job, with trends changing all the time. The team prioritises the assessment of the latest algorithms and scientific research and makes time for as much training as possible. Joanne herself is a published author and teaches marketing communications at post-graduate level in the UK and the USA. Overall, the company’s human-centric approach is central to its success and family always comes first. The careful infrastructure that Bark Like a Big Dog has set up allows for a seamless transition between colleagues should the need arise. So what’s next in store for Bark Like a Big Dog? Joanne says, “We’re very excited about the future; we have a strong customer base and our local focus has really paid off. We’re growing, having fun, and delivering great results for our clients.” Contact: Joanne Timney Company: Bark Like A Big Dog Web Address: https://barklikeabigdog.com/
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