SME News Q3 2023 | 60 A True Paragon in Tele-Marketing The business world is a challenging place to navigate, and it’s often best to reach out to those with the expertise to accelerate growth plans and enduring success. This is especially true when it comes to marketing and B2B lead generation. As this year’s Best B2B Lead Generation & Telemarketing Company – Southern England, Paragon Marketing Projects has become a, well, paragon of its industry. Director Owen Cole was keen to talk to us about how Paragon Marketing Projects has built its incredible reputation in this space There’s something innately impressive when a company achieves growth over challenging periods, and none have been more challenging over the last decade than the COVID-19 pandemic. While many companies and industries understandably struggled, there was one industry that ended up seeing an opportunity to thrive – telemarketing. Many companies in this space already have the infrastructure in place to tackle the various restrictions of the pandemic and understand the importance of robust digital solutions. With over 100 years of combined experience in telemarketing and lead generation, Paragon Marketing Projects has everything in place to succeed in an environment post-COVID, as Owen explains in his opening comments. “On the back of our collective experiences, we have developed and finetuned our approach to deliver a solid ROI for our clients. Based in North Harbour Portsmouth, serving clients across the UK, we have grown our turnover year on year since inception in 2017. Employing just 12 members of staff, pre-pandemic, we have quadrupled the size of our organisation, growing our workforce to 47 employees by the end of last year.” Much of this is down to the centralised company values, which in turn has enriched and strengthened a company culture that looks to distinguish itself from any peers and competitors. The crux of all of this is #FAM, as Owen moves on to discuss. “#FAM stands for Forefront, Ambitious, Make it Happen. These are our company values, which were put together by a range of staff from different areas of the business. To advocate our family culture, we facilitate great working relationships and friendships with an active social calendar, including ‘bring your dog to work’ days, charity fundraising events, regular social outings, team incentives, and seasonal celebrations! We also host monthly and annual award ceremonies, where we recognise and reward individuals for their performance and attitude in the workplace.” With these values in hand, the team can deliver “as much value as possible” to their clients, leading best practices with a focus on quality and transparency – all towards achieving best-in-class ROI. Despite growing over the pandemic, that time was not without its share of challenges, notably being able to adjust the team’s workflow to cater to clients navigating the needs of their business over that time. “Whilst we are immensely proud to have celebrated so many significant achievements since starting the company in 2017, there have also been several challenges to overcome. Like all businesses, we’ve had to navigate the uncertainty around the pandemic, extending additional flexibility to clients and working hard to cater for the best interests of our staff. As a business that places so much importance on the calibre of our people, one of our biggest challenges during this period of rapid expansion was recruitment. Finding the right people to facilitate our growth has been extremely timeconsuming. We have a very stringent recruitment process that protects our business, and it was important for us to ensure that we onboarded people with the right skillset and attitude.” Ultimately, the company’s values have helped it to weather all challenges and remain in place and steadfast in the years since as a guiding light. With this focus on #FAM, and a history of success, it should be clear to see how Paragon Marketing Projects has become a noted expert in the industry. In his closing comments, Owen reflects on how these core values will direct the company moving forwards. “There is no big secret as to how we overcame these challenges. We simply remained congruent with our focus on quality. We gave each task the time, resource, and financial investment required, to ensure that each challenge was approached with our future in mind. The foundations we have laid are already helping to fuel the ambitious plans we have in place for 2023 and beyond…” Company Name: Paragon Marketing Projects Contact Name: Owen Cole, Director Address: 5 Quay Point Northarbour Road, Portsmouth, PO6 3TD Web Address: www.paragonmarketing.co.uk Contact Email: [email protected] Telephone Number: 07921067888
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