SME News Q3 2023 | 68 Providing services primarily to start-ups and SMEs, Birdfynn Accountants Ltd (Birdfynn) has become the go-to company for those looking to maximise their growth and manage their finances diligently. We recognise Birdfynn as 2023’s Best Corporate & Personal Tax Planning Firm – UK and spoke to founder and managing director, Pratik Jani to find out more. In today’s business climate, start-ups and SMEs need every bit of help they can get from those with the skills and experience to guide them in the right direction. Through an approach that seeks to also adds value through tax-saving opportunities, strategic business growth advice, and results-driven finance management, Birdfynn Accountants Ltd has swiftly made a name for itself on what is, by all regards, a crowded landscape. Of course, a crowded landscape doesn’t always work in the best interest of those looking for the best accountancy options – there’s a wide spectrum when it comes to the quality of said options. In this, Birdfynn has ensured it has cultivated a strong reputation for clientcentricity, offering considerable peace of mind for all those who pursue its services. After all, there’s no ‘one size fits all’ solution in accountancy, and Birdfynn is transparent in that from the outset, taking the time to get to know its clients’ businesses and goals, both long-term and short-term, as Pratik explains in more detail. “We provide a comprehensive tax planning service, which focuses on overall tax savings which is tailored to clients’ goals which is mostly a combination of corporation tax and personal tax. I’ve worked extensively as a mixed tax advisor and my integrated tax expertise allows me to provide bespoke combined advice.” Birdfynn Accountants provides business advisory from business structure, raising finance, managing cashflow, strategic growth planning, and complete virtual CFO services. Moreover, Pratik and the team ardently believe that the best results come about from an indepth understanding of the ‘big picture’ when it comes to an individual business. This picture can illuminate a possible approach or best practice that would otherwise go amiss from more cursory glances of a company’s operations. ‘Comprehensive’ describes Birdfynn totally, with every effort made to be different than any alternative service on the market. “Unlike most accountancy service providers who simply process the information given by the clients and turning them in to statutory accounts and tax returns for their submission, Birdfynn takes the additional role of reviewing the business activity and advises to add significant value to clients’ business and their finances,” says Pratik. “One of our recent clients, whom we provide full suite accounting, was struggling with cashflow and struggling to pay HMRC. After reviewing the financial and operational reporting, we identified opportunities for improvement and developed a strategic implementation plan. We worked closely with the client and each month, we reviewed the financial and operational KPIs and provided support to the team to complete the KPIs. Within four months, the cashflow of the company significantly improved and the profitability was also increased. We believe monitoring business activities regularly is extremely important for growth and sustainability and we take pride in providing it to our clients.” As touched on, this can be far removed from more traditional accountants, which can often come to the detriment of the client – their needs and goals. Pratik fervently believes that ethical accountancy practice should endeavour to help a client in whatever capacity the business can – and if a solution is made evident, it should be pursued. That, ultimately, is how Birdfynn has garnered its impressive reputation among its chosen market. Equally, as he goes on to mention, Pratik understands that those same companies often don’t know what options are available to them. “Unfortunately, most traditional accountants provide compliance services only, such as completing tax returns and preparing accounts. Start-ups and SMEs often do not know what services are available to them or what benefits are available to them to start, scale, and grow their business. Our aim is to reach out to as many businesses as possible to make them aware of what’s available to them that they can benefit from, and for those who become our clients, we would like to add real value to their business.” Moving hand in hand with this process is the team’s dedication to sustainability, especially in regard to ensuring business continuation regardless of what the greater climate may bring. There’s little overstating the importance of confidence when it comes to potential future business leaders in navigating themselves through that future, and through uncertainty. This is reflected within Birdfynn itself, which takes practicing what it preaches to an entirely new level, as Pratik continues. “Sustainability is very important for us; we review our business operations and finances every month and have a team meeting to review our KPIs; we reward the team for meeting and exceeding the targets; we provide support and mentorship to those who missed the KPIs. We are regularly updating our forecasts and look out for any challenges or difficulties well in advance, so required plans are in place before the challenges come our way. At the same time, we keep strong communication with our clients to ensure they feel confident about their finances and their trust for us keeps growing.” Birdfynn: Distinguished Tax Planning Services
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