As the world’s most popular adaptive interactive video platform provider, Stornaway.io boasts unique design capabilities that allow clients to create fully interactive scenarios and journeys. Creators can use websites, VR technology and mixed-reality devices, such as Apple Vision Pro, to fully immerse audiences in interactive experiences. Recognised as the Best Interactive Video Platform in 2024, Stornaway’s ultimate mission is to unlock the power of interactive and immersive content creation for all. A mission that begins with the “Story Islands” concept found in its journey designer. Choose Your Own Adventure with Stornaway.io It is best to think of Stornaway’s solution as similar to the storybooks that allow readers to choose their own adventure but brought to life. Popular in the 80s and 90s, these stories give readers a scenario with multiple options to continue the narrative. At various crucial moments, the text lists possible decisions that the reader can make by turning to the corresponding page number. The company’s immersive software is the interactive video version of this idea, building on the subsequent story-driven video games that similarly offer the player choices, sometimes in real-time scenarios as scenes play out. Powered by a revolutionary journey designer with a clear flowchart-style visualisation of the Story Map, Stornaway gives every client the potential to plan and create interactive media that is responsive and personalised. Distinguished for its intuitive design, streamlined workflow and unrivalled customer support, this platform brings interactive media to life in a number of settings. It is effective for everything from upskilling teams to marketing a brand’s latest product, linking up smoothly with familiar tools such as YouTube and PowerPoint. Stornaway.io is constantly updating its offerings to remain an integral tool for clients seeking to exist at the forefront of adaptive interactive media. The platform’s latest feature, Stornaway Voyager, marks a huge leap forward. This new tool allows clients to seamlessly guide audiences through their ecosystem of digital platforms, media and apps in one clear experience to boost audience clarity, engagement and retention. Excitingly, a pre-release version of Stornaway Voyager is being used by a well-known agency to craft campaigns for two global media brands. Alongside this, the first TV project to be carried out using the technology is set to launch in January 2025 on Channel 5’s Milkshake! – the children’s television block of the station that runs on weekday and weekend mornings. This is far from the company’s only accomplishment. Stornaway creators have won multiple awards across 2024 alone using the technology on a wide range of interactive experiences and campaigns. For example, a leading lecturer at Cornell University, Liz Carns, and Martin Percy, a BAFTA-winning director, teamed up to create Nobody’s Fault. This interactive film explored the ethical decisions made by data scientists in the workplace, putting learners into real-life ethical challenges to help grasp the complexity of the issues at hand. The project netted them the Best Interactive Experience Award at the International E-Learning Awards. The Illuminated Text is another example of a pioneering project made thanks to Stornaway.io. This interactive video experience gives viewers a unique insight into William Shakespeare’s Hamlet, shining a new light onto a centuriesold text to make it easily accessible for all. Nominated for a Canadian Screen Award, more information about this project created for Canada’s Stratfest can be found here. All of these advancements, and the subsequent creative works, have been made possible by changes in both streaming technology and audience behaviour. AI is also transforming this space, but the team at Stornaway.io are committed to leveraging these tools to further human creativity, rather than replace it. Stornaway has become the route into effective interactive content that was previously too expensive or too complex - made as straightforward as possible thanks to their Adobe Express integration. Stornaway.io’s entirely free version of Stornaway Voyager is set to dominate company headlines, allowing creators to gain increased utility and a deeper understanding of the technology’s groundbreaking power. This immersive software is made by a company that is highly passionate about driving positive change and creating engaging audience journeys every step of the way, and it more than shows. Finally, the fact that all of this has been pioneered by a company that is 90% female and with a female CEO and co-founder at the helm demonstrates Stornaway.io’s progressive nature in every sense of the word. A company more than worthy of being celebrated in this feature.
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