Why BetterCommerce? BetterCommerce is an API-first, Headless, and Composable commerce stack platform designed to deliver hyper-personalisation and tailor-made solutions to meet unique business needs. It offers essential modules like PIM, eCommerce, OMS, CMS, Analytics, and AI-driven recommendations, enabling B2C and B2B businesses to build a robust tech stack for complex requirements. With most features available out-of-the-box, BetterCommerce minimises the need for multiple third-party integrations, reducing both integration complexities and total cost of ownership (TCO). Here are some other key highlights of BetterCommerce: • Offers a truly omnichannel experience. • Manage multiple brands and online stores from a single dashboard. • Integrate with your existing tech stack or with any technology to make it a future proof solution that grows as you grow. No replatforming to any other platform ever. • Seamless international selling with a single instance that supports multiple brands, stores, dynamic pricelists, localization, and real-time exchange rates. • Inbuilt DAM for PIM & CMS to eliminate the need for separate investments and integrations, reducing TCO and complexity. • Customer 360 for a comprehensive view of customer behaviour and preferences, empowering personalized marketing and stronger customer relationships. • Various out-of-the-box promotions like BOGO, Subscription, and Value Discounts, boosting conversion rates. • Built-in membership and loyalty features to simplify offering subscriptions and loyalty programs, with separate promotions for members and non-members. • Comprehensive subscription engine to handle all aspects of subscription models, from payments to management. Solving The FFX Challenge: Navigating a Complex Landscape FFX—a leading name in the eCommerce arena—has embarked on a remarkable journey of transformation. Partnering with BetterCommerce, FFX is revolutionising its Product Management and eCommerce operations, setting new benchmarks in the industry. FFX, renowned for its extensive product catalog, faced significant hurdles with its outdated eCommerce stack. With thousands of SKUs, managing product data efficiently was a monumental task. The challenges included: • Inefficient SKU Management: An antiquated system was slowing down response times and causing operational bottlenecks. • Inconsistent Product Information: Discrepancies in titles, descriptions, images, and attributes marred the customer experience. • Taxonomy Chaos: Misalignment with industry-standard taxonomies led to confusion and inefficiencies. • Limited Customer Insight: The absence of a unified customer view hindered personalised interactions and effective engagement. • Promotion Puzzles: Existing promotional tools lacked the capability to deliver value-driven deals, impacting customer satisfaction and sales. • Migration Headaches: Legacy systems complicated the migration of product and commerce data. The Solution: Innovation Meets Precision Enter BetterCommerce, armed with cutting-edge solutions designed to address FFX’s pain points: • Kit Builder: A bespoke tool that allows customers to personalise products, enhancing user experience and engagement. The Kit Builder and tailored promotions have sparked increased customer interaction and satisfaction. • Headless Commerce Architecture: This provides unmatched speed and agility, streamlining product management and boosting website performance. • PIM System: BetterCommerce Product Information Management (PIM) system tackles data inconsistencies by centralising and standardising product details, ensuring accuracy across all touchpoints. • Customer 360: A comprehensive tool providing FFX with a unified view of customer interactions, bridging the gap between online and offline experiences. FFX now enjoys a comprehensive view of customer behaviours, paving the way for more targeted marketing strategies. • Quantity Breaker: An inventive promotion mechanism offering scalable discounts on bulk purchases, adding more value for customers. • Advanced Promotions: Enhanced promotional tools that enable FFX to deliver diverse and combined promotions, amplifying customer satisfaction and boosting sales. Conclusion: A Partnership Forged for Success After re-platforming with a new storefront and ensuring consistent product information, FFX saw a 47% increase in product views. Also, the add-to-cart actions rose by 23%, with the overall purchase rate remaining stable. This resulted in a significant boost in overall conversions through the new website. “BetterCommerce PIM has revolutionised FFX's product data management. Facing inconsistencies in our extensive product catalogue, BetterCommerce PIM streamlined our processes, standardised information, and enhanced the customer experience. It has improved efficiencies on data management, reduced image handling time and optimised our taxonomy structure, significantly improving operational efficiency and scalability. This strategic partnership has positioned FFX for sustained growth and a competitive edge in the marketplace.” - Dan Rumley We live in a digital-first world where you can buy anything online—from a pin to a car, food to a house. With rising eCommerce competition, where nearly all businesses operate online with various strategies, it's crucial for businesses to streamline operations and offer customers a consistent, seamless experience. To achieve the above said, businesses need to build a robust tech stack that can solve their unique and complex commerce problems. BetterCommerce steps in as a saviour! Most Innovative eCommerce Platform Solutions Provider 2024 – London Digital Transformation with BetterCommerce: Elevating eCommerce for Seamless Growth Jun24013
RkJQdWJsaXNoZXIy MTUyMDQwMA==