SME News Q3 2024/ 36 Low Impact Fitness Business of the Year 2024 - London Created to act as a much-needed middle ground between low and high intensity workouts, barre is a full body experience that is known for leaving participants feeling energised and empowered, while also encouraging that delicate balance many of us seek. Of course, classic barre is the go-to, but what if you could take part in classes that put a modern spin on this popular, low impact workout? Breathing life into this very notion is 4 The Love of Barre – a North Londonbased fitness business that specialises in integrating exciting elements into classic barre routines. Blending inspiration from ballet, yoga, and Pilates, 4 The Love of Barre introduces its own interpretation of barre to eager participants across the area. The story of 4 The Love of Barre begins with a woman who knows better than any just how pressing the challenges of life can be. A woman who, recognising the beneficial impact barre had on beginners and fitness enthusiasts alike, sought to create something new. Something unique. Something that would lift spirits, encourage endorphins, and ultimately bring a little more joy to the lives of participants. This woman was, of course, the wonderful Katrina Leonti. Inspired by the art of classic barre, Katrina noticed an opportunity to cultivate a fitness business that could pair classic barre with modern ideas to forge an entirely distinct experience. Driven by the desire to ‘empower the inner you’, Katrina went on to found the wonderful 4 The Love of Barre in 2022. Drawing inspiration from movements and positions used in ballet, yoga, and Pilates, 4 The Love of Barre invites participants to immerse themselves in a fun fitness venture – one fit for the whole family. Be they newcomers to the world of working out, or seasoned enthusiasts in search of thoughtful, low impact fitness classes, clients can expect routines - carefully choreographed by Katrina herself - that are made to elevate the experience tenfold. Katrina achieves this by adopting a unique approach, wherein she integrates various types of equipment to keep clients interested week by week. Though it began as a small endeavour, 4 The Love of Barre has quickly grown from 4 to 24 classes a week, with its team of 4 instructors operating across two separate North London venues. Despite this rapid growth, however, 4 The Love of Barre has remained true to its ethos – to empower participants, no matter how versed they may be in the realm of exercise. Sometimes, people don’t wish to face the gym environment, and instead are looking to laugh along as they work each part of their body. In such instances, barre is the perfect solution, and no business delivers more mindful classes than 4 The Love of Barre. Having amassed immense popularity from a vast array of ages, this exemplary business reflects exactly what Katrina hoped to achieve – to help people find harmony with themselves through physical and mental empowerment. Having become something of a smash hit among North London’s populace, 4 The Love of Barre is a business that doesn’t expect perfection, but instead focuses on encouraging fun. This has always been its goal, and Katrina has certainly gone above and beyond to ensure that each participant leaves her classes with a bright smile on their face. Following the beat of its own drum, 4 The Love of Barre has already reshaped the lives of all sorts of clients, so much so that they’re eager to bring their friends and family along, and it’s this very sense of togetherness that continues to entice and amaze every participant. 4 The Love of Barre truly is the only collective suited to SME News’ title of Low Impact Fitness Business of the Year 2024 – London. Between its admirable attitude and its affinity for fun, the business is consistently delivering an exciting fitness experience to clients across London, and we’re certain that it will only continue to do so as Katrina ventures into the future of the business. For now, however, 4 The Love of Barre is by far the best choice for any looking to enjoy an immersive, empowering, and exhilarating spin on barre. Contact: Katrina Leonti Company: 4 The Love of Barre Web Address: https://www.4theloveofbarre.com/
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