SME News Q3 2025 / 18 Just Shutters: Style and Function in Every Frame For many homeowners across the country, the home is more than bricks and mortar, serving as a direct reflection of personal pride, comfort, and style. While grand kitchens and landscaped gardens often steal the spotlight, it is the finer details that truly complete the picture. Just Shutters is a company that understands this well, offering the widest range of shutter options in the UK. We learned more from Livia Gusman below, Marketing Manager at Just Shutters, as the country’s leading shutter expert is named in the Business Elite Awards 2025. Just Shutters was founded in 2006, born from a mission to enhance homes with timeless style, durability, and exceptional functionality. After establishing its roots in Dorset, the company has since grown with its customers to provide services across the UK: from Cornwall and Devon, Dorset, Hampshire, Surrey and Kent, to Wiltshire, Bristol, Birmingham, Yorkshire, Essex and beyond. Combining top-quality products with a strong design style and expert installation capabilities, Just Shutters delivers an unrivalled client-centric service that its communities trust, love, and are proud to recommend. “We don’t just sell shutters; we create homes that are as beautiful as they are functional, leaving a lasting impact for years to come,” Livia told us. “We aim to be the most trusted and recognisable name in the shutter industry, continually growing while upholding the core values that have driven our success. By maintaining our commitment to superior craftsmanship, sustainability, and customer care, we strive and achieve to set the benchmark for excellence in our field.” At the heart of Just Shutters’ offerings lies its bespoke plantation shutters, boasting the largest selection of plantation shutters in the UK. More than just a window covering, plantation shutters offer eternal elegance, exceptional light control, and impressive energy efficiency all year round. Each shutter sold is made-tomeasure and professionally installed by the Just Shutters team, ensuring a perfect fit and flawless finish. Customers regularly report the transformative effects these shutters have provided – adding style, privacy, and value to their homes – with many stating that they will never return to blinds or curtains. The quality of its products, combined with a lifetime guarantee and trusted service, has ensured that the Just Shutters experience truly stands out. Rather than simply selling shutters, Just Shutters has opted to follow an end-to-end service model that guarantees customer satisfaction. Each customer is taken on a unique journey with Just Shutters, from initial design to final installation – and even continued aftercare. This service is unparalleled in the window coverings industry and enables Just Shutters to demonstrate its inimitable commitment to enriching homes and lives with superior shutters and services. To those seeking to achieve similar levels of client excellence, Livia shared with us the following advice: “Put your customer at the heart of everything. Listen well, deliver consistently, and never cut corners – people remember how you make them feel. Build a team that shares your values and trust them to grow with you. And finally, be brave. Innovation and progress often come from taking the leap before everything feels ‘perfect’.” Just Shutters has certainly taken that leap and is excited to be collaborating with Totnes House – a high-profile renovation project led by awardwinning television producer Jonney Steven. Jonny is transforming a grand Victorian villa in the heart of Totnes into a spectacular family home, and Just Shutters is proudly serving as the project’s exclusive shutter partner. Its designs will feature throughout the property, including masterfully crafted arched shutters throughout the villa’s main living areas. Totnes House has rapidly built a loyal following on Instagram, with over 100,000 followers and more than four million views since its launch earlier this year. The journey will be shared through a series of engaging reels and behindthe-scenes content, providing Just Shutters with an outstanding opportunity to showcase its unrivalled craftsmanship and customer service capabilities to an audience that is passionate about home renovations. Following the completion of the Totnes House collaboration, Just Shutters has no intention of slowing its trajectory of success. Over the next five years, the company aims to continue setting the standard in design, customer experience, and sustainability. Looking ahead, Just Shutters will retain its recognition as the Best National Window Shutters Company 2025, expanding its product portfolio to stay ahead of industry trends and offer customers even more stylish and functional solutions for their homes. “As our franchise network grows, so does our commitment to supporting local business owners across the UK,” Livia added, “giving them the tools to thrive while ensuring every customer still enjoys the warm, personal Just Shutters service that we are known for.” Contact: Livia Gusman Company: Just Shutters Web Address: www.justshutters.co.uk
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