As strong believers that marketing should be more than promotion, HG Marketing’s team utilises their years of experience to be an unwavering force for good. From supporting mental wellness and healthcare services to creating equal opportunities for all, the agency has become a preferred partner for a long list of clients looking to improve their impact on people’s health and wellbeing. We learn more as the HG Marketing is named Leading Healthcare & Wellness Marketing Agency 2025 – North West England in our Business Elite Awards 2025. Marketing for Good Creating campaigns to drive engagement and growth across the health and wellbeing spheres, HG Marketing consistently improves service delivery and results for the patients and communities which its clients serve. This purpose-driven approach has a significant positive impact on the measurable outcomes of each client with whom it works, so that all people can truly thrive. “At HG Marketing Agency, our mission is simple yet powerful: to help healthcare and wellness businesses grow through strategic, ethical, and impactful marketing. We exist to amplify the voices of those improving lives, whether through medical services, mental health support, or community wellness initiatives.” No matter what kind of client HG Marketing is supporting across the healthcare and wellbeing sectors, from paediatric oncology clinics to mental health providers, it always prioritises impact over vanity metrics. This decision was made by the entire team to ensure that people’s experiences are far more important than numbers on a screen. Valuing integrity and transparency, HG Marketing builds strong relationships with its clients to guarantee bespoke solutions that fit their needs and generates trust not only between the partnership but also between its clients and their patients, customers, and clients. Furthermore, as a Disability Confident employer, HG Marketing is dedicated to creating inclusive spaces both internally and externally. This has resulted in a harmonious environment for its team members as well as an inclusive atmosphere for the diverse audiences its work reaches each and every day. Championing accessibility in its designs, messaging, and operations, HG Marketing is setting the bar high for all companies to follow if they wish to stay inclusive and relevant to all. Its other, equally important, core values are centred around collaboration and respect as well as continuous improvement. This helps the agency to stay on its toes while being agile, focused, adaptable, and aligned with the communities it supports. As our needs are everchanging, whether we’re a health or wellness company looking to speak to patients or a service user ourselves, HG Marketing champions ethical, seamless, and clear communication. Working with a diverse range of clients, HG Marketing flexes its creative muscles daily to ensure that all individuals and teams can reach their full potential. Founder Helen Gowar shared: “What sets us apart is the way we immerse ourselves in our clients’ world. We take the time to understand their challenges, audiences and goals, so we can create work that is not only visually strong but meaningful and effective. Whether supporting an independent clinic or delivering a national campaign, our clients trust us to handle their vital work with care, clarity and respect.” A particular service of note is HG Marketing’s client portal which allows everyone to see exactly what is happening, in real time. With live updates, clients can retrieve materials fast and provide feedback instantaneously while completely in the knowledge that they’re in the right hands. Building upon its foundation of mutual trust and respect, the agency receives faster approvals, fewer miscommunications, and higher client satisfaction through its client portal’s project management system. Social media strategy, content design, and web development can be easily tracked and reviewed while staying completely connected in one organised space, and HG Marketing feels this is more than a simple tool – this portal reflects the whole team’s commitment to working openly, professionally, and with utmost care. With many projects completed and underway, HG Marketing continues to achieve more for its clients across the healthcare and wellness industries. Helen told us: “At HG Marketing, innovation is central to our vision for growth and impact over the coming years. One of our most exciting recent initiatives has been the launch of a dedicated freelancer pool. This resource allows us to rapidly scale and bring specialised expertise on board, enabling us to deliver agile, high-quality solutions tailored to the complex needs of the healthcare and wellness sectors.” For the years to come, HG Marketing plans to expand its reach through government tenders to collaborate with the NHS and other governmental departments. The future ahead looks promising as the agency’s wealth of expertise has pushed it into the forefront for those also working to improve all manners of health. Contact: Helen Gowar Company: HG Marketing Website: https://hgmarketingagency.co.uk/
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