SME News Q3 2025 / 40 Blucando: Technology That Works for People A trusted IT provider is essential for survival in the modern business landscape. Without one, businessowners often struggle to navigate the complexities of evolving technology whilst maintaining a strong focus on their operational goals and needs. Enter Blucando, an IT support partner with a cando attitude and an unfaltering commitment to acting in the best interests of its clients and their teams. We spoke to Stuart Elsdon below, Founder of Blucando, following the company’s recent success in the Business Elite Awards 2025. Based in Farnborough, Blucando is on a mission to serve as a dependable IT partner that enables small and mediumsized businesses to grow strategically using technology. The company integrates itself as part of its client’s team to offer support, education, and long-term planning, rather than simply fixing technical issues as they arrive. At its core, Blucando is committed to delivering proactive – not reactive – solutions that align with each client’s unique business goals and needs. Blucando’s operations are deeply rooted in partnership, empathy, and integrity. These values guide the company’s work, encouraging the team to think like a partner and not a provider – taking the time to understand how each business operates and communicating in clear, business-focused language over technical jargon. Taking pride in its honesty, transparency, and commitment to finer details, Blucando is focused on delivering technology that empowers people, removes barriers, and helps businesses thrive. The company was founded in 2014 by Stuart Elsdon, an innovative individual boasting more than two decades of experience in the IT industry. Stuart did not enter the industry for his love of tech alone; he was driven by the people behind the problems. Early on in his career, Stuart saw firsthand how countless businesses were being let down by reactive, jargon-heavy IT support that did not align with their goals. He knew that the system could be better and strove to lead the sector’s evolution. “Blucando was born from that belief,” he told us. “I wanted to create an IT partner who listens first, works proactively, and puts business outcomes above buzzwords. Our mission has always been to make technology empowering, solve problems before they happen, and help clients grow with confidence. What keeps me going is seeing that impact. We give teams the tools to work smarter, protect them from digital threats, and turn IT from a headache into a strength. That’s why I chose this industry – because, done right, it genuinely makes a difference.” This attitude is precisely what enables Blucando to stand out from the crowd. The company embeds itself into the heart of a business and ensures that its technology is pulling in the same direction as the people behind it. This has been Blucando’s intentions from the outset, driving the company to deliver clear, honest support built on real relationships. The results speak for themselves – the majority of Blucando’s business comes from client referrals, demonstrating the true effect its services have on its clients’ business operations. One example of this impact is the company’s seamless transition of a client’s entire IT services onto Microsoft 365. This transition involved migrating their systems without disruption, improving team collaboration, and enhancing data security. The project’s success was driven by Blucando’s meticulous planning, deep understanding of its client’s business needs, and strong communication across the team throughout the process. Blucando’s equipped its client with the ability to collaborate in real time from anywhere, significantly improving productivity and staff satisfaction. Throughout his career, Stuart has held close a piece of advice that continues to guide Blucando’s approach: “Don’t chase scale, chase value.” He initially believed that growth meant expansion but has since come to realise that the most sustainable growth has occurred from slowing down and deeply understanding what the client truly needs, then delivering that with genuine care and integrity. This understanding drives Blucando to pay meticulous attention to detail, uphold transparency, and always try to walk in its clients’ shoes. Through this approach, Blucando has earned the recognition of South East England’s SME Cyber Security Consultancy of the Year 2025, renowned for its client-centric, results-driven approach. For those aspiring to achieve similar success in the industry, Stuart shared this guiding advice: “Focus on building partnerships, not transactions. Put people first – clients and your team. Success comes when you truly understand the businesses you work with, speak their language, and show up consistently. Don’t chase every trend. Stick to solutions that solve problems. “Be proactive, not reactive – whether that’s in tech, planning, or support. Care about the details, be honest even when uncomfortable, and never stop learning. The businesses that last are the ones that listen, adapt, and deliver without overcomplicating things.” Contact: Stuart Elsdon Company: Blucando Ltd Web Address: www.blucando.it
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