SME News Q3 2025 / 42 Cutting Through Fluff and Bull to Deliver What Matters Marketing should not be a guessing game, yet many businesses find themselves left to drown in an ocean of inaccessible jargon and recycled strategies. It is time to forget the fluff and provide businesses with what they truly need: marketing partners who can navigate the complexity and deliver real, tangible results. co&co is a leading marketing agency aiming to do just that, cutting through the noise to provide its clientele with clarity, confidence, and measurable outcomes. We spoke with Jordan Stachini below, Founder of co&co, as the agency is named in the Business Elite Awards 2025. Based in Manchester, co&co is an ROI-driven marketing agency renowned for taking a unique, straight-talking approach to helping clients across multiple sectors and industries. Therefore, co&co aids in driving measurable value from their strategy, branding, and offline activations. Since its inception, co&co has operated with radical clarity, measuring everything it does and refusing to ever settle for “good enough”. Its culture is built on respect, data-driven decisions, and a relentless focus on ROI – no fluff, no ego, just results. co&co was founded by Jordan Stachini, a forward-thinking marketer with a deeply rooted love for the industry. Though she had originally wanted to leave school at 16-years-old, her parents persuaded her to continue into sixth form and pursue A-levels instead. Choosing media as one of her subjects led Jordan to undertake a module in advertising – a turning point that sparked a lasting passion. That discovery paved the way to university, where Jordan studied advertising. The rest, as they say, is history. “I am an accidental business owner; it wasn’t by design,” she shared. “I only ever planned to be a marketing consultant working a few days a week, and it got out of hand. I started co&co a month to the day before the national COVID-19 lockdown in the UK – Starting in 2020 was what it was, no one had a crystal ball to see how long the lockdown was going to last or the conditions we would all be living or working under - they were just the parameters I had to work with, so I didn’t know any different” Today, co&co is a thriving agency known for its no-nonsense approach to marketing, working with a diverse portfolio of clients across many industries. It focuses on three main areas comprising strategy, branding, and activations. co&co delivers these services with a focus on staying true to its core offerings, never simply focusing on what looks good but on what will actually work to meet its clients’ objectives. Through this streamlined strategy, co&co stands out in a saturated market as the trusted partner of choice for all marketing and customer engagement needs. This position is evident in the agency’s longstanding partnership with Found, the only 360 lifestyle operator across the residential and commercial market. Whilst working closely with Found for the past 18 months, co&co has created the brand; the multi-channel go-to-market strategy; an organic social media content and plan; more than 20 offline events and activations that engage with Found’s customers and target audience; and all of Found’s sales assets and internal assets. The success of this project can be attributed to the total trust that Found placed in co&co to take on the project end-to-end and work closely with its internal stakeholders. Throughout the entire project, co&co has operated as an extension of the company’s in-house team rather than as an external agency, which allowed for a richer quality of work to be delivered – a great source of pride for the co&co team. To SMEs wishing to achieve similar success in their business operations, Jordan advised: “Get your processes in place from day one, even if it feels like overkill. Fight your corner. Don’t say ‘yes’ to everything; you will feel like you have to, but saying yes to the wrong things means that you will not have capacity to take on the right things. The best advice I was ever given was, ‘You can build with speed, or you can build with stability. You can’t do both’.” What once began as a passion project quickly evolved into a formidable force with one clear purpose: to help brands grow with integrity, intelligence, and impact. Never one to follow the rules, co&co has demonstrated the true power of rewriting them – ridding its clients of unnecessary jargon, complexities, and retired strategies. With a fastgrowing reputation and a natural talent for cutting through the noise, co&co has been recognised as Manchester’s Best Marketing Strategy and Customer Engagement Specialists 2025, and for this rising star – this is just the beginning. Contact: Jordan Stachini Company: co&co Web Address: www.wearecoandco.com
RkJQdWJsaXNoZXIy NTY1MjM3