SME News Q4 2018

SME NEWS / Q4 2018 21 , Watt Knowledge is a technical marketing company designed to provide a wide range of marketing services to technology-based companies. In September, Watt Knowledge was recognised in SME News’ Business Elite Awards programme with the title of ‘Most Outstanding Technical Marketing Company in the UK’. On the back of this, we spoke to the Founder of the firm, TrinaWatt, to find out how they have forged their best in class reputation in the industry. The Marketing Experts for the Technology Sector The technology sector is a notoriously swift moving industry. Only the most proactive, adaptive, and future-centric firms can stay ahead of an incredibly competitive industry that yearns for pace-setters to lead the pack. As the sector moves forwards, it becomes ever more important for firms to translate their innovative ideas into terms that laymen will understand. In essence, firms need to hire the best marketing manager for their business needs or lose out on potential custom or investment. That is where Watt Knowledge steps in, as Trina explains further: “We start at the technical, engineering level and build the marketing story from there. It means we don’t lose value lost in translation between technical and marketing teams. We talk like engineers and communicate like marketers.” Watt Knowledge has honed a keen expertise through their diverse set of clients, covering IoT devices, Semiconductors, Biotech, mobile security, and software validation, to name but a few. “We are as happy talking software as we are hardware. To help us achieve a seamless client experience, Watt Knowledge have specialists in the team who bring a mix of electronics, biotech, and education backgrounds.” “Watt Knowledge is positioned to help the next generation of innovation influencers to maximise the impact of their technology to the wider world.” The firm is well-versed in a number of marketing services that target the most important audiences for their clients. “The services we offer range from start-up packages, including branding, social media and messaging, to bespoke marketing campaigns to build a competitive advantage and maximise marketing investment to increase business impact. We also know that sometimes you need extra help to launch a product or to fill a resource gap as you ramp up your business. Watt Knowledge has the ability to supplement your team from VP Marketing level to junior roles.” In her closing comments, Trina emphasises how Watt Knowledge helps technology SMEs achieve their marketing goals. “We have taken a different approach to marketing for technologies companies and it works well for our clients and we know there are a lot of SMEs out there who could also benefit from our flexible and knowledgeable approach. Contact: Trina Watt Company: Watt Knowledge Ltd, Cambridge Website: www.wattknowledge.com Telephone: 07712591933 1810SM08