SME News Q4 2018

48 SME NEWS / Q4 2018 , Founded in 2009 by Eleni Renton, Leni’s Model Management is an award-winningmodel and influencer agency based out of London. In early October, the agency was recognised in SME News Magazine’s 2018 Greater London Enterprise Awards as the ‘Best BoutiqueModelling Agency’. On the back of this well-deserved achievement, we spoke with Eleni to find out more about how Leni’s Model Management breaks new ground in the modelling industry. Advocating for a Healthier, Better Future for the Modelling Industry The modelling landscape has experienced great swathes of change over the last decade, with the industry realigning itself to establish best practices in the absence of universal regulation. Looking to be the pace-setter for the British market, Leni’s Model Management has always advocated for healthier, happier lifestyles for their talent, banishing the dated preconceptions of the past. To start the interview, Eleni explains further: “At Leni’s, our primary ethos focuses on nurturing long- term personal relationships with our models, offering the highest standard of career management. This is achieved by encouraging a healthy lifestyle and providing fitness and nutritional education, as well as financial advice. We are proud of our supportive company culture that nurtures our exceptional talent and partnerships, allowing our pioneering brand to continuously diversify and grow.” This approach truly defines Leni’s internal culture and work, ensuring that all models under the agency’s management are informed about all aspects of the business from the outset. “We offer a specialist training school that ensures models are knowledgeable in terms of finance, business, health, beauty and the fast-evolving world of social media and knowing their own brand. Models leave the school with a solid understanding of the business, a client’s expectations and how to be the most confident version of themselves in casting – this helps secure them regular work.” Working alongside internationally recognised brands such as Elle, Gucci, Prada, Coach, Net-A- Porter, Tatler and Valentino, Leni’s has swiftly become one of the leaders in the industry – a trend-setter and example for others to follow. Yet, change is the one constant in an industry that look set for a renaissance in the coming years. In this, Eleni emphasises the importance of staying ahead of developments. “The modelling business is continually strengthening as we are especially experienced in dealing with digital and are proud to have strong working relationships with leading brands such as ASOS. As we diversify the brand into influencers as 1810SM04 well, we are capitalising on the digital marketing environment. Our professional modelling schools will become an annual highlight in the London, and international, fashion scene. Our constant focus on the external landscape keeps Leni’s thriving and diversifying.” Regardless of the imminent future of the modelling industry, Leni’s Model Management aims to be at the forefront of change and innovation, a harbinger of best practices in an industry looking – perhaps- to redefine itself from the ground up. Company: Leni’s Model Management Contact: Eleni Renton Website: www.lenismodels.com