20 | Q4 2020 Pizza is undoubtedly one of the most popular takeaway foods available today and, with so much choice available, the need to differentiate and stand out from the crowd is of utmost importance. This is what The Fat Pizza is doing and the rewards are delicious! Based in Essex, The Fat Pizza is a fast growing chain of pizza delivery stores which combine the most advanced technology, coupled with some of the best delivered pizza on the market, thus providing an unparalleled customer experience. With a unique franchise concept, The Fat Pizza is highly successful to say the least and its success has resulted in it hitting its ambitious target of opening a brand new franchised store every two weeks, something which is set to continue for the foreseeable future. But what is it that sets it apart from competitors to ensure this continued growth and success? Founder, Sunny Chhina, has the answer. “We have the best tech, a peerless quality pizza and the best value prices in the industry,” he enthuses. “Our stores concentrate on delivery (some have no store front at all) so that we can be better and more efficient in all that we do.” The Fat Pizza differentiates itself through its product offering by making its own pizza dough from scratch instead of using the frozen or pre-prepared variety, plus it uses the freshest ingredients available. The company also does not send out leaflets, and has no physical menu in existence. Instead it focuses solely on digital media, thus supporting its online strategy, and Sunny believes it is the only pizza chain to successfully do this. It even has its own mobile app through which the majority of its orders come, and this ensures that it essentially has its own loyal ‘club’ of regular customers. The company believes in not only providing the best service and top-quality products, it is also heavily invested in giving back to the local community. Every store is partnered with a homeless charity and, instead of letting the excess go to waste, the stores send surplus Slice of Success food to the local homeless in need. The Fat Pizza also partners with schools in order to fundraise as well as create attendance initiatives. “We are considerate to the local needs within our area,” explains Sunny. “We supplied more than 10,000 pizzas to the NHS and also have an initiative to improve sustainability within our stores, as well as all takeaways too.” It is also highly innovative and often tries new things in order to not only dominate the pizza delivery market, but also to help create a sustainable future. For example, a seaweed sauce sachet was recently trialled in order to reduce plastic waste, and the company is constantly looking at how to better utilise pizza boxes within the industry. Being a relatively small company compared to the larger, brand-named pizza chains has meant there have been challenges along the way, such as having to gain the trust of the general public without having physical store fronts for people to see something tangible. However, this doesn’t seem to have held Sunny and his franchisees back at all, and The Fat Pizza has several awards under its belt, both for its food, its innovation and its initiatives, such as the 2018 Gamechanger British Takeaway Awards and a 2020 Good Food Award. It is the result a lot of hard work a strong team and staff base are testament to the company’s ongoing success. “Our staff are key to our firm. We have a policy of promoting youth as I myself am a Springboard Charity ambassador and we strongly believe that everyone is capable in our industry. “Ultimately, we are one the fastest expanding pizza chain in the UK - look out for a franchised outlet near you!” Contact: Sunny Chhina Company: The Fat Pizza Web Address: www.thefatpizza.co.uk “We are considerate to the local needs within our area,” explains Sunny. “We supplied more than 10,000 pizzas to the NHS and also have an initiative to improve sustainability within our stores, as well as all takeaways too.” Aug20256
RkJQdWJsaXNoZXIy NTY1MjI4