49 | Q4 2020 Sep20206 Not So Black and White With two decades of industry experience and exclusive partnerships with leading digital audio and home cinema brands in the Midlands, Zebra Home Cinema has been created to provide the best, high-end audio-visual systems for home entertainment. Zebra is built from a passion for film, music and television with a commitment to superior installation and design services that put the client first. We spoke to Managing Director, Dr Atif Ghaffar to learn how he has brought state-of-the-art home entertainment to the Midlands. Zebra Home Cinema is a design and consultancy service and provider of high-end audio-visual systems for home entertainment that designs and installs outstanding music and home cinema systems to surpass clients’ expectations. Dr Atif Ghaffar, GP both privately and for the NHS and now Managing Director of Zebra, has been researching, auditioning and purchasing the best music and home cinema systems for the past twenty years, accruing unparalleled insight into the industry. During his research, Atif discovered some of the best systems in the world, such as Miller & Kreisel loudspeakers and Steinway Lyngdorf Digital Audio systems. Whilst Miller & Kreisel speakers are often used in many postproduction music and movie studios, Steinway Lyngdorf systems are universally considered to be the best music systems in the world. Atif decided to bring these systems to the Midlands and just over a year ago, set up Zebra as a design and consultancy service, specialising in the provision of high-end home entertainment equipment. Zebra specialises in Miller & Kreisel speakers and is the exclusive representative in the Midlands for Steinway Lyngdorf. Zebra began as a demo room that Atif set up so that customers could experience the full potential of the home entertainment experience for themselves. As an independent consultancy firm, supported by industry-leading experts, Zebra appraises various brands of technology and uses its unparalleled expertise and experience to help clients choose systems that suit their requirements and lifestyle. Whilst Zebra is an operation run solely by Atif, he works closely with specialist teams to ensure the delivery of exceptional service. For instance, once Atif has established what his customers are looking for from Zebra, Virtus Integration is tasked with installation and integration of these systems, providing robust, well-supported solutions that ensure total customer satisfaction in adherence with Atif’s vision to deliver service with excellence, integrity and ongoing support. Predominantly, Zebra’s client base is made up of families who share the company’s love of film, television and music and seek to have a room in their home dedicated to entertainment. Many of these clients are already in the midst of house or room refurbishments, so Zebra is just as able to work alongside their appointed trades personnel as they are to offer full turnkey solutions from project conception to fruition. Listening to their ideas, requirements and expectations, Zebra builds a trusting, transparent relationship with their clients, outlining timelines and budgets, exploring alternative solutions with them and offering continual advice and support so that clients are beyond satisfied with their final product. Indeed, Zebra’s culture is a partnership, not just with clients, but within their own fields of expertise. Sharing a passion for entertainment, convenience and luxury living, Zebra and its collaborators love to celebrate the genius of the artists and engineers who bring magic to life for our entertainment. As such, Atif invites guest contributors to write for Zebra blogs, such as Larry Benjamin (Ozark, Better Call Saul) and Martin Dew (THX-Lucasfilm) to share their insights and enable Atif and his clients to learn more about the industry for which they share a passion. As with any small business starting out, Zebra has worked tirelessly to succeed and face issues in funding and marketing. However, through personal recommendations, careful planning and exclusive, strong partnerships with leading brands, Zebra has seen strong growth that mirrors the thriving nature of the home entertainment industry over the past decade. Particularly in the last year, when Covid-19 has had an impact on so many aspects of our lives, people staying at home has seen business continue to thrive for the home entertainment sector, and Zebra is currently completing their third and fourth projects of the year. Atif is also able to look ahead and has some exciting plans for the future, such as sponsoring a variety of exclusive members groups and planning a number of VIP demo days in Headley, Europe’s flagship facility for Steinway Lyngdorf. Zebra is also looking forward to more contributions to their blogs from Jeff Whitcher to Patrick Hogan (Cobra Kai). Meanwhile, the demo room is being upgraded to showcase the full variety of exciting systems Zebra is able to exclusively offer their clients. Contact: Atif Ghaffar Company: Zebra Home Cinema Web Address: zebrahomecinema.com Zebra’s client base is made up of families who share the company’s love of film, television and music and seek to have a room in their home dedicated to entertainment.
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